Where leaders love to learn

OBM: Phorest’s Done-For-You Marketing Solution

Marketing is an essential part of running a successful salon, clinic, or spa business. But between managing appointments, leading a team, and delivering great service to clients, it can often fall by the wayside. Finding the time and headspace to focus on creating high-quality content and distributing it can often be a struggle. And even … Continued

Why the Most Profitable Salons in 2025 Are Saying “No” to Marketplace Platforms

A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed. The most profitable businesses – the ones with fully booked calendars, thriving teams, … Continued

Half the Industry Isn’t Tracking Leads. Here’s the Smarter Way to Start.

Every new client starts their journey somewhere—maybe through a personal recommendation, online review, or a scroll through your Instagram. By the time they land on your website, you’d think you’ve sealed the deal… right? Not always.  If a potential client has questions before committing to a treatment and there’s no clear path to request a … Continued

Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day

In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with … Continued

Elevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools

Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you’re juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That’s why Phorest created its wide array of marketing tools for the professional hair … Continued

Dot Phrasing – The Smarter Way to Document

Picture this: you’re in the middle of a client consultation, carefully assessing their needs, answering questions, and building a rapport. But in the background, there’s a constant distraction – the burden of documentation. Typing out detailed notes, making sure records are accurate, and ensuring compliance can feel like a never-ending task. It slows you down, … Continued

The Year to Elevate: Salon Owners Summit 2025 Recap

If there’s one thing I’ve learned from this industry, it’s that salon owners don’t let anything get in their way—not even one of the biggest storms Ireland has seen in recent history. On the Friday before our ninth Salon Owners Summit, as we felt the winds pick up in Dublin and started to hear news … Continued

Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients

At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognized and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for … Continued

AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE

AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI … Continued