Where leaders love to learn

3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

As I was trawling the internet to see what salons and spas had begun to promote for Mother’s Day, I stumbled upon this great caption: “You know you have reached that age when you hear your mother’s words in your head more than most! What are you doing to celebrate and recognise the mummys in your … Continued

10 Alternative Online Salon Courses That Will Help You Grow

Have you ever wanted to hone your management skills? Or maybe learn what makes a beautiful portrait photograph? These days you can go online and learn pretty much any skill or occupation at a time that suits you, and from the comfort of your home. The main issue is knowing which course to take. So, … Continued

How To Get The Most Out Of Your Salon Vouchers

Guest Article by Gloria Murray, Accountant and Director of Murray Associates Accountants Do you sell vouchers in your salon? If you don’t, you’re missing out on a good way to bring in revenue for your business without depending on the number of slots you have available in any given week. Plus, salon vouchers act as a handy … Continued

5 Signs You Should Invest In A Salon Software Solution

If you’re based in the EU, you’ve probably come to realise that with GDPR in effect since May 25th, 2018, running a salon or spa on pen and paper has become be increasingly difficult, if not impossible. In today’s fast-paced world, where more and more consumers are turning to social media, apps and other technological … Continued

Top Salon Lighting Tips To Complement Your Interior Design

There’s no way around it: salon lighting can make or break your interior design on top of throwing off existing and potential clients. When well thought-out, however, it can enhance every single step of your customer journey and daily tasks. Everything, from the placement to the type of bulbs you decide to use, plays its … Continued

The Very First Steps To Successful Salon Marketing Strategies

It’s all good and well to know the difference between traditional and digital marketing, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can feel like a daunting process. If you’ve ever asked yourself, “Where do I start, how often can I contact my clients and what are the … Continued

The True Costs Of Opening A Salon That Will Thrive

Opening a salon is exciting – especially if it’s your first – but it’s important to get it right from the very start. I’ve seen too many salons open up and be out of business within six months to a year because they hadn’t thought it through. It’s not enough to tell the world the … Continued

How To Get Your Salon Facebook Business Page To Rank High On Google

If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. SEO stands for Search Engine Optimisation, and in a nutshell, is, as defined by Luke Fitzgerald (Digital SEO Analyst),” the process of getting traffic from the free, organic, or natural search … Continued

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February and in March, we’re back at producing our marketing toolkits! We just couldn’t leave you without some Mardi Gras and Valentine’s Day salon marketing ideas!