Where leaders love to learn

4 Salon Email Marketing Tricks That Will Get Your Salon More Money

Okay, let’s get down to business today. We need to get more clients booking appointments with you. And we need to do that NOW! 🙂 I’ve been doing a lot of research into salon email marketing these days. And I have discovered a couple of errors that reoccur time and time again in salon email … Continued

Salon Spotlight: Presenting The World Renowned Salon Owner, Author & Educator…

We are absolutely thrilled to announce our latest speaker for the upcoming Salon Owners Summit: internationally acclaimed cutter, educator, author and hairdresser, Antony Whitaker! Salon Spotlight

Salon Upselling: Learning the fine art of finessing

**GUEST POST** If you are an avid bridge player (which, let’s face it, most of us are not), you will know of the term ‘to finesse.’ This means to get something extra that you were not banking on but planning for. Today we are going to figure out how you can finesse (upsell) with clients … Continued

A BIG Thank You!

As you may have heard, each year, the team at Phorest try to give a little back to the local community. Last year we raised over €4,500, rolled up our sleeves and (in keeping with our namesake) restored a dilapidated garden at a hospital for patients suffering from dementia. Well, this year the Phorest team were back at … Continued

Become A Master Of Customer Service Through Your Salon Client Card!

I’m sure you have heard the saying ‘information is power’. This is especially true when it comes to technology. The more you put in the more you get back! The Salon Client Card is your most vital tool in capturing this information but it is unfortunately one of the most under-utilised resources in many salons. … Continued

Salon Blogs – Is It Time You Started One?

Are salon blogs actually worth starting if you are a salon owner? This was the question of the latest episode of PhorestTV’s Salon Growth Series. However, just before shooting the episode, we found that a few of us actually had different points of view on the matter. So instead of discussing this behind-the-scenes, we decided … Continued

6 Tips For Creating The Perfect Salon Retail Space

Let’s admit it, retail is the bane of most salon owners’ lives… The products are there on our shelves but (more often than not) they are just gathering dust rather than making us money. The truth is, we are passionate about hair, beauty and the products we use but most of us hate selling them … Continued

What Do Nicolas Cage & A Salon Owner Have In Common?

So, what do Nicolas Cage & a salon owner have in common? Frankly, nothing, because salon owners are all about quality 😛 There is a reason that we mentioned Nicolas Cage though… more on that below 🙂 OK… so what the heck is this post about? Every year, the team at Phorest try to give a little … Continued

The Anatomy Of A Successful Salon Email Campaign

It may not be the new, fresh or fancy but one of the greatest ways to communicate with clients these days is through email. It’s true. This is because with email marketing, you are directly contacting clients individually in a format that they are known to check regularly. When putting a salon email campaign together, … Continued