Where leaders love to learn

13 Instantly Tweetable Salon Inspirational Quotes

  People love to be inspired and motivational quotes are a POWERFUL way to do just that.   The hair and beauty industries can find great success and engagement in tweeting out salon inspirational quotes that tug on the heart strings of anyone with a passion for looking and feeling great. Here is a list of salon inspirational … Continued

60 Second Post: 9 Really Helpful Phorest Salon Software Shortcuts

  Our support team  took the time today to come up with this helpful list of Phorest Salon Software shortcuts. Hopefully these tips will not only save you time but also make your daily use of the system easier. We also have lots more tips, explanations and information over on the Phorest Wiki.

Why Bother With Twitter If I Already Have A Salon Facebook Page?

The marketing team here at Phorest are regularly asked the following question by salon owners and managers: ‘Why  bother having a Twitter account if we already have a salon Facebook page?’. Facebook and Twitter may be in the same family but they have two very different personalities. Facebook is meant to be a more passive social … Continued

Facebook Salon Marketing – Should You Be Boosting Your Posts?

Facebook salon marketing –  we’ve all been there. You take the time and effort to set up a Facebook page, you manage to build a healthy fan following, and yet your daily posts don’t seem to be reaching your audience the way you thought they would This is where most companies find themselves when looking … Continued

The Perfect 2014 Salon Christmas SMS Template Ideas

With the holiday season officially in full swing, it is time to start implementing your Christmas SMS strategy.  One of the most effective methods for getting clients in your door is by using Christmas SMS messages. To this day, SMS has been the go-to tactic for small business owners during high volume market seasons. This is … Continued

Christmas Salon Marketing: Plan Your Strategy Before Your Competitors! (Part 1 of 2)

  It’s November. When the longer nights are lit with the twinkling lights of Christmas, it is safe to say that it’s time to start planing and implementing your salon marketing for the festive season. For some people this might seem a tad early, and they may have a point. However, it is important to … Continued

WHY Should Your Clients 'Care' About Your Salon Brand?

There’s a reason why many salon owners with a great location, a beautiful salon and high standards of service, look like they’ve got it all together but get stuck when it comes to making their marketing work. They struggle to explain what’s unique about what they do and why it should matter to their customers. … Continued

Here Is Your Ultimate Salon Halloween Playlist

Halloween is right around the corner. Many salons & spas are starting to get into the spirit by putting up some frightfully fancy decorations, painting their windows and even putting on some Halloween inspired CDs (yes, remember those?). After the great success of our last Salon Spotify Playlist we have received a few requests to put together … Continued

The #SalonSelfie Comes To The Pro Beauty Show This Weekend

This weekend at The Pro Beauty Show (Stand E40), Phorest will be bringing our revolutionary new interactive social feature: the #SalonSelfie to the show not only that, but we will be running a #SalonSelfie competition with the winner to receive a personal one-to-one consultation on Facebook & Twitter marketing from a member of our marketing … Continued