Turning Clicks into Clients with Phorest Ads Manager
At Elegance Aesthetics, transparency and trust are at the heart of everything they do; both for their clients, and for the way they run their business. That’s why Executive Business Manager Ashley says Phorest Ads Manager has become such a natural fit for the clinic’s growth strategy.
Before Phorest, advertising often felt like a leap of faith. Running ads through platforms like Facebook or Meta Business Suite allowed them to track engagement, but it was difficult to see whether those impressions actually led to bookings. With Ads Manager, Ashley explains, they finally have that visibility.
“That’s the thing that’s good about Phorest Ads Manager,” she says. “You can see the direct revenue you’ve made from people booking the advertised service, and the indirect revenue, too. For example, when someone sees the ad but books a different treatment. It’s great to be able to weigh that up and see both sides.”
The results have been clear. Even small-scale campaigns have delivered outsized returns for the UK-based clinic. “We’ve always been happy with the success it’s given us,” Ashley adds. “We’ve only really had to spend £10 for 10 days, and we’re quite happy with that… especially compared to the cost of other promotions. When we put our money into these ads, we know exactly how much money it’s making back.”
That confidence has carried through into the bigger picture. Ashley notes that since the team began using Phorest Ads Manager, monthly revenue has consistently risen – a direct reflection of ads that not only reach people, but actually convert them into loyal clients.
The best thing about Phorest Ads Manager is that you can not only see the performance of your ad, but also the revenue it’s brought back into the business. It shows you the direct impact on your bookings, and makes it clear that the money spent has been worthwhile.