Welcome to the Salon Owner’s Podcast, Phorest FM Episode 38. Co-hosted by Killian Vigna and Zoé Bélisle-Springer, this show is a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off.
Phorest FM Episode 38
Tony A. Gaskings Jr. once said, “If you don’t build your dream someone will hire you to help build theirs.” There are no perfect how-to guides to happiness and success, but by building healthy habits, you can get closer to your goals. This is something Killian and Zoe will discuss in depth throughout Phorest FM episode 38, but they’ll also touch upon ways to charge a premium amount for salon services.
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Killian Vigna: Welcome to the Phorest FM podcast, episode 38. I’m Killian Vigna…
Zoe Belisle-Springer: … and I’m Zoe Belisle-Springer.
Killian Vigna: This week’s episode is a roundup from mid-August’s posts from the Phorest Salon Software Blog.
Zoe Belisle: We’ll discuss the seven daily habits of happy and successful salon owners, we kick off the Phorest Salon book club with Show Your Work by Austin Kleon, and we’ll go through how to charge a premium amount for your salon services. As always, we top off the show with our upcoming Phorest Academy Webinars.
Killian Vigna: This podcast is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Now, let’s get into the show. Zoe, the second week of August already.
Zoe Belisle-Springer: I know, my voice is horrible as well.
Killian Vigna: We’re coming to the end of summer and you’re already coming down with the flu.
Zoe Belisle-Springer: Exactly, yeah.
Killian Vigna: You haven’t made anyone sick yet so far, so so far so good.
Zoe Belisle-Springer: Well maybe next week it’ll be your turn, I don’t know.
Killian Vigna: I’m laughing, she’s sitting here with her Lemsip and everything, it smells horrible. She’s dosing up on lots of [inaudible 00:01:05] beforehand. Are you going to be able for this now are you?
Zoe Belisle-Springer: Oh yeah, definitely.
Killian Vigna: Give it a good shot.
Zoe Belisle-Springer: Yeah. If we go through a few of the blogs that have been going around in the last two weeks, especially on social media, that kind of got a good traction. First one was the Seven Daily Habits of Happy and Successful Salon Owners. I think that’s just a classic one that everybody wants to know of, you know?
Killian Vigna: It’s one of those books that floats around everywhere, but it’s massive, it’s so big. Because I went to go buy it the other day, I was like, yeah no, definitely going to get it. When I saw the hardback I was like, I don’t even know, a couple of hundred pages.
Zoe Belisle-Springer: I think everybody at some point just wants to know what can I do to be happy and successful? I’ve really worked this article out by looking at different people in different industries as entrepreneurs and what they do to make themselves happy and stuff, as well.
Killian Vigna: Okay, so this is a little spin on it?
Zoe Belisle-Springer: Yeah. Obviously, these are my own opinions and things, but there’s way more other things that can make you happy. I’m not saying this is the perfect recipe.
Killian Vigna: People can tell us, tweet us-
Zoe Belisle-Springer: Oh yeah, of course.
Killian Vigna: Throw it into Facebook or something. Let’s see what makes you happy, what gets you through your day. For n, w we’ve got …
Zoe Belisle-Springer: One, plan your day the night before and get up earlier in the morning. I don’t know about you, but personally, I get way more creative in the morning, like early hours and stuff. I also get way more anxious if I don’t plan my day the night before.
Killian Vigna: Exactly, yeah.
Zoe Belisle-Springer: Because I’m just like, my head is spinning and I go, “I need to do this, and this, and this, and this.” As soon as you write it down it’s gone, and then you can get a perfect sleep, wake up a little earlier in the morning. I’m not saying like try and like, I don’t know, you wake up every morning at eight, maybe seven’s a bit of a stretch to begin with, you know? Try 15, 30 minutes before and then just keep-
Killian Vigna: I spring out of bed at six every morning.
Zoe Belisle-Springer: Yeah. No, I get out of bed at eight.
Killian Vigna: No, it is true though, because when we finish at work here, you don’t just drop everything at six o’clock and leave. We all kind of have like, it’s not a team debrief, we all just kind of have our own debrief where we kind of write down, all right, well what have we done today and what do we plan to do tomorrow? It really does work, because like I was saying, I love, I literally have gotten into the habit now of… So basically me and one of the guys here, we go to the gym in the morning, and he had to wake me up, he used to have to call me. After about two weeks of getting phone calls at six going, “Are you getting up?” Now it’s habit where I spring out of bed at six o’clock in the morning, I’m ready to seize the day, but I’m not thinking. I don’t want to have to go into work and then think of what I’m going to be doing. Yeah, plan everything the night beforehand, not too close to bed, because then it’s still going to be playing on your mind.
Zoe Belisle-Springer: Yeah, exactly.
Killian Vigna: That way you can wake up fresh in the morning because you don’t have to think of anything. You’ll get into work or get into the salon and it’s there.
Zoe Belisle-Springer: It’s just about getting into the habit of it really. Once it’s a habit then you don’t-
Killian Vigna: Well that is the most important thing. Like I said, it took two weeks for me to get used to it.
Zoe Belisle-Springer: Yeah. Next up read a whole lot.
Killian Vigna: A lot, a lot.
Zoe Belisle-Springer: That’s just a classic. There’s a reason for teachers making us read when we’re growing up. It’s the place where you can get the most knowledge I suppose. That and the internet now, but obviously can get, like if you prefer reading on a tablet or a phone you can do that now as well. As long as you read something.
Killian Vigna: Even, like I suppose like you say, read, but it’s just kind of educate isn’t it?
Zoe Belisle-Springer: Yeah.
Killian Vigna: Because I wouldn’t have much time now to read, but I’d listen to podcasts or I’d listen to audiobooks, so Amazon’s Audible. On my way to work or on the way home it’s a half hour commute and I just listen to the books then.
Zoe Belisle-Springer: Yeah. I even do Blinkist and I’ve linked that into this article. Blinkist basically wraps up a whole book chapter by chapter in a summary.
Killian Vigna: Oh really? So how long would that sort of-
Zoe Belisle-Springer: 15 minutes, done.
Killian Vigna: That’s all it is?
Zoe Belisle-Springer: Yeah.
Killian Vigna: That’s chapter by chapter.
Zoe Belisle-Springer: Yeah, it’s a summary chapter by chapter. At the end, it gives you an overall takeaway of the book and what you’re supposed to get from it.
Killian Vigna: You have that link?
Zoe Belisle-Springer: Yeah, it’s linked up in there. If you don’t have much time to read or even just listen to a podcast as that’s not really your thing, 15 minutes is all you really need with Blinkist. We’re not associated to them, but I’ve been using it and it’s brilliant like.
Killian Vigna: Yeah, because like we said, even if you’re just going for a quick 15 minute coffee, you don’t have to I suppose sit down and kind of pull out a book and make it seem like a chore, make it seem like a big deal. You just put your earphones in, walk up to the coffee machine, make your coffee, by the time you’ve got back to your desk you’ve just listened to a chapter, a summary of a chapter.
Zoe Belisle-Springer: Ah no, summary of the whole book.
Killian Vigna: Of the whole book?
Zoe Belisle-Springer: Yeah, a chapter would be like, I don’t know, a minute, 30 seconds.
Killian Vigna: Oh yeah?
Zoe Belisle-Springer: A minute and a half.
Killian Vigna: They’re kind of almost like blogs nearly.
Zoe Belisle-Springer: Yeah, pretty much. It’s brilliant, like.
Killian Vigna: Check out guys, especially if you find yourself tight for time.
Zoe Belisle-Springer: Number three, make time for mindfulness and exercise. I mean you’ve touched upon that point just there with your early rise routine. Exercise will help you clear out your mind.
Killian Vigna: It’s so true though, because like… And Zoe can agree with this, this week the shower in work is broken, it is ice cold every morning, so I decided, all right, I’m not trying it this week, but I’ve come in so groggy and so tired. It’s nearly nine o’clock before I even get into the office. When you do train in the morning you’re sitting at your desk half an hour early, you’re nice and chilled. Well not chilled, I’d be wired, absolutely wired. I find from like nine o’clock until lunchtime I’m just buzzing around the place after going, if I’ve done an hour of exercise.
Zoe Belisle-Springer: Oh I can tell by just the music you play in the morning like. I know when you’ve been to the gym or not.
Killian Vigna: Sometimes it’s like a mini rave. Zoe gets anxious, sitting there going, “Turn off that speaker.” Yeah, no, it’s true because if you don’t go to the gym, you haven’t released any of those endorphins, and chemicals, and stuff like that.
Zoe Belisle-Springer: If you don’t like the gym there’s many, many other options out there. Like if you prefer meditation maybe that’s your outlet. If you prefer yoga, I do yoga classes in the morning, I feel great after. I wouldn’t be able to go to a morning gym session and weights and stuff.
Killian Vigna: You think that though, everyone says that, but again it’s just habit, just get into.
Zoe Belisle-Springer: Yeah. I suppose, yeah. It really depends on what you want, what you like, and the time you have in the morning, the time you allow yourself to take in the morning, and just try something, even if it’s not the perfect one thing at the beginning, then maybe try something else if that doesn’t work. Then you’ll find something that works for you.
Killian Vigna: A great starting point there and I used to do it in college, is called seven minute yoga. The whole idea was you could spend an extra 10 minutes in bed and be groggy and struggle to get out, or you can get out of bed 10 minutes early, do your seven minutes of yoga, and again you’ve stretched yourself out, you’ve cleared your mind. It’s not mindfulness, it’s not meditation, it’s not sitting there relaxing, but it’s also not going to a gym and training. It’s just some slow, light stretching. You just feel so refreshed. It’s like you’ve had a nice kind of… Not freezing cold but chilled shower that just kind of wakes you. You wouldn’t even need a coffee then.
Zoe Belisle-Springer: Yeah, no, definitely not.
Killian Vigna: I suppose try and find one alternative to having your breakfast coffee.
Zoe Belisle-Springer: Yeah, exactly. That’s a really good way of putting it actually. Next up, minimizing distractions.
Killian Vigna: This one is hard.
Zoe Belisle-Springer: It is very hard, but I mean it’s something that’s very true. We’re always connected to our phones, to Facebook, to WhatsApp, to whatever, your emails even. I check my emails, I can’t even count the number of times I check my emails a day. It takes, what? A minute every time, but it’s a minute combined, I don’t know, maybe by 50 times a day. That’s 50 minutes of just checking your emails, you know?
Killian Vigna: Like with all these kind of apps and emails and stuff like that now, it’s actually ruined us in the sense of if we get an email or a notification we feel like we have to respond to it straight away. Now I do have a whole thing in work where if someone Slacks me or messages me, it’s probably a work related one, so I’ll always try and acknowledge that I’ve seen the message. Whether I have an answer or not, I’ll acknowledge that I’ve seen this, I’ll get back to you later or I can answer to you now. With emails, with your Facebook notifications, stuff like that, they don’t need to be acted on straight away. Maybe have 10 minutes in the morning, 10 minutes at lunch, 10 minutes at three, 10 minutes at the end of the day just to go through all your emails then.
Zoe Belisle-Springer: Yeah exactly. If for instance you have your emails, your Facebook, your Instagram, your Twitter, and all of that stuff, right? Maybe delegate some of the social media channels to someone on your team so that everyone has one role to check, one place to check, not five.
Killian Vigna: If any of you out there listening did the #30Days2Grow, we’ve actually had so many salon owners come back to us and go, one of the biggest things about the #30Days2Grow challenge was they started, I suppose they started working even closer again with their staff. They started to trust their staff because their staff got excited with the fact that you were giving them more, not responsibilities in the sense of, “Ah, I have to go and lock up.” Or something like that at night. Responsibilities in the sense that you’re actually getting them involved in your business. Yes it’s your salon, it’s your business, but they’re your staff-
Zoe Belisle-Springer: It’s your vision, but bring them to your vision.
Killian Vigna: Yeah, don’t let them just come in and do their day to day job. Let them come in and actually share ideas, think outside the box. By delegating, like social media, okay, so you’re really creative, and fun, and bubbly, you take care of our Facebook, you take care of our Snapchat, our Instagram. Salon owners they just felt so relieved after that. A, they could start trusting their staff, and B, they could start trusting them to-
Zoe Belisle-Springer: Getting stuff done as well.
Killian Vigna: Exactly, yeah.
Zoe Belisle-Springer: Yeah. Point number five, spending time with people who inspire you. I know that works really, really well for me, but it also works really well for many entrepreneurs apparently from every single blog that I was reading online about this. This is something that came up every single time. If you spend time with people who, not necessarily bring you down, but just don’t have the same aspirations, or goals, or yeah, I don’t know, you might have really high standards for your business, for what you want to accomplish with your business, and if you spend time with people who have those same kind of goals and aspirations, even if it’s not in the same industry, at least you’re always pushing each other without really knowing. It’s kind of like a domino effect really.
Killian Vigna: Yeah, I couldn’t agree with you more, and it’s funny because I was actually just talking about this last night with another colleague after work. Basically we were discussing LinkedIn and the purpose of LinkedIn and how you outreach to other people. The whole thing of it, is that we’re looking for mentors, basically. Again, it’s we want to move a certain direction in our careers, or you as a business person, you want to move in a certain direction. Mix with people that inspire you, find a mentor, find someone that you can go and talk to, and find out what mistakes they’ve done. I suppose it’s like trials and tribulations, is it?
Zoe Belisle-Springer: Yeah.
Killian Vigna: It’s like what have you done, [crosstalk 00:11:42] something like that. Just like what have you done that’s worked, hasn’t worked, and how can I get to where you are? Cut negativity. This just needs to go. I mean you can hang around with people that are friends, but if they’re going to start bringing you down every time, if they don’t share the same visions and goals as you, it’s just got to go like. Because why should you feel like that every day? Yeah I suppose find a mentor. If there’s anyone out there that feels like they’re struggling with their business or stuff like that, find another salon owner in your area because you’ll be surprised. You might feel like you’re competing against them, but at the same time a lot of people are just happy with how their business is going, so they’ll be delighted to actually share their stories.
Zoe Belisle-Springer: We’ve seen that happen with #30Days2Grow actually. People were happy to know, like, “Oh this is what I’m going to do, this is my marketing schedule, campaign schedule, or opportunities that I can do.” They were just sharing ideas with each other. Yeah, it is a competitive industry to a certain extent, but there’s still a sense of sharing there. I don’t think that the competitiveness should take over in the end. There’s no reason really for it…
Killian Vigna: Even here, people in Phorest, we have mentors. I have a mentor. I don’t know if you have a mentor. Our manager has a mentor. Loads of people have mentors because they want to keep moving forward. If you get stuck in a rut, who do you turn to? You don’t. Get your mentor. Now I call it mentors, it’s not mentor, it could just be a friend.
Zoe Belisle-Springer: Yeah, really.
Killian Vigna: It could be anyone.
Zoe Belisle-Springer: Anyone who inspires you really.
Killian Vigna: Anyone, yeah.
Zoe Belisle-Springer: Six, focus on your own goals, daily and long-term. That’s something that came up a lot as well as I was doing the research for this article. I’m actually reading a book. It’s called…
Killian Vigna: You can say it, go on.
Zoe Belisle-Springer: The Life-Changing Magic of Not Giving a Fuck.
Zoe Belisle-Springer: I read the male version which is The Subtle Art of Not Giving a Fuck. It’s a funny title, but it’s a brilliant book.
Zoe Belisle-Springer: Oh, it’s a brilliant book. It’s all about, are you spending too much time focusing on people’s happiness or people’s goals, and you’re not focusing on yours? When if you just learn to say no and focus on you, you’ll be way more happy in the end. You won’t feel as drained either.
Killian Vigna: A really good example in the book is, this woman went out and she met a load of people that were, in her eyes, very successful. They still had families. These were women, because I think your one is, it’s mostly female isn’t it? She went out and met women and stuff like that?
Zoe Belisle-Springer: Yeah.
Killian Vigna: Where with mine he was a male blogger and it was just stuff he was doing through his life. Yeah, she went out and kind of met out with, again, business people that she, in her eyes look successful, still had families to take care of so it wasn’t just all business, all work with them. They still had to have that split life. Their whole attitude was, if it’s not going to benefit me now… It’s sounds harsh, you’ll have to listen to the book but, if it doesn’t benefit me or if it’s going to take up my time that I could use to focus on more important things, then I’m going to say no. She was like, how come you never have time? It’s like no, I always have time, but I have time to do stuff that I need to get done, or stuff that will move me forward. Again it’s that whole moving forward thing. It’s not a case of like, “Oh, can you come help me clear out a warehouse for an hour?” It’s like, I could, or that’s going to take an hour of something I need to get done.
Zoe Belisle-Springer: Yeah. There’s a brilliant quote that I had to put into that blog, it’s just, if you don’t build your dream someone will hire you to help build theirs.
Killian Vigna: That’s so true.
Zoe Belisle-Springer: Like there’s nothing else to add to that. It’s brilliant.
Killian Vigna: It’s fair enough, there are people out there who are more kind of supportive and they feel like they couldn’t go it on their own. That’s great.
Zoe Belisle-Springer: Oh yeah, personally I wouldn’t see myself as an entrepreneur ever. I’d rather work for someone’s vision, but that’s my choice.
Killian Vigna: That’s your choice, but if you are someone that does want to go out, does want to make it, then these are what you need to be looking at.
Zoe Belisle-Springer: Yeah. Then final one, get things done.
Killian Vigna: Get it done.
Zoe Belisle-Springer: If you keep talking, and talking, and talking about doing something and it’s not getting done, you’re not moving forward. Just take your actions and assume them. There’s going to be errors. Human nature is built that way, you will make errors and it’s okay. The important thing is to learn about what went wrong and how to make it go right next time.
Killian Vigna: Look at the most successful people in the world, they’ve all failed. Everyone fails to succeed, because if you keep succeeding how do you bounce back from a failure? You don’t. Real success is someone’s who failed and overcome it.
Zoe Belisle-Springer: Yeah, exactly. To finish it off I suppose, how to get that all started in three easy steps? Pick one of the things that could potentially make you happy or more successful. Try to integrate that, only that one thing, into your daily routine. Once it’s finally become a habit, then pick another thing and just repeat the whole process. Little will you know, it’s just going to become an easy thing.
Killian Vigna: I’ve just realized, that blog was so good we’ve spent over 10 minutes talking about it, which is probably the longest we’ve ever spent on a blog.
Zoe Belisle-Springer: To be honest I think it’s a really important thing. We were just chatting about it offline just now.
Killian Vigna: We were literally just talking about this beforehand. I didn’t know that blog was coming up, Zoe we pulled open a tab and we pressed record, and was like now go. We were genuinely just talking about it, we were talking about it in our own things. Again, I was talking to the colleagues last night about the whole mentoring and stuff like that. Then I was talking to you about stuff this morning. I suppose that’s probably why we spent so long on it, because it was just current for us right there.
Zoe Belisle-Springer: Oh yeah, definitely. I mean we won’t be spending just as much time on the two others, but they are on the Phorest Blog anyways, you can go and have a look. The next one, Show Your Work by Austin Kleon. Content manager, Chris Brennan read Show Your Work. It’s a book on ten ways to share creativity and get discovered. He did a really brilliant summary, but he also took insights and applied it to the salon and spa industry, which was really, really cool. Basically I’d suggest you go, because I’m not going to do a summary of a summary there, but I really suggest you go and have a look at that blog. It’s all about being in a perfect position to show your work, show what you do. You’re in a creative industry to begin with. Don’t be afraid to share what you learn, share what you do. That’s the only way you’ll really get discovered and really move forward, especially with social media now. If you don’t share anything on social and you just promote, promote, promote, at some point you’re going to tire your audience.
Killian Vigna: Yeah, so it’s exactly what it says on the tin I suppose. Show your work. Again, don’t be pushy. Everything you put online needs to have a two-way. One way is you’re getting promotion, well it’s technically promotion but the way we look at it is you’re being transparent about your company. You’re showing the behind the scenes when really you’re just showing off your work. It’s how to be smart about it. The other way, or the second engagement or conversation of that post is will your client enjoy, will they love, or like, or comment on that? Most importantly if you’re going to put something out, is it something that will strike up engagement? Because if you can put a post out on Facebook that will strike engagement with your followers, you’ve nailed it, because Facebook is seeing that as content going viral.
We’ve talked about it, Facebook only shows 2% of your posts, because it’s all ad-based. If you get any engagement on any one of your posts, Facebook are seeing that as value. Their algorithms are so smart, the content needs to provide values. I think we covered off it before as well, where if you put a video, a video will always have the highest-
Zoe Belisle-Springer: Engagement, yeah.
Killian Vigna: Engagement and promotion on the Facebook homepage, because video shows value.
Zoe Belisle-Springer: Exactly. I guess yeah, my main suggestion is just to go onto the Phorest Blog, look for the book, Show Your Work, read the summary, it’s really brilliant. It’ll take you, I’d say three minutes to get through it. It’s really not long, but you’ll get really good value out of it. Next up, how to charge a premium amount for your salon services. This was a guest article by Rich McCabe, coach at iSalon Coaching. We’ll have him on the show soon. Basically he says like owning a business is not about working really, really hard and not being able to enjoy life. There’s a point where you have to be like, “This is what I’m worth and I’ll add value to my services so I can charge premium because this is what the service is worth.” It’s not about being like, “Oh, I want to make more profit so this is what I’m going to do.” It’s no, your worth is this, you should charge that. That’s all.
Killian Vigna: Why did you get into this in the first place? Did you want to be a struggling business owner, or did you have a passion for what you do and you wanted to share your skills with everyone. You wanted to, again, provide value? No. You want to make people look good. For you to really make someone look good, that comes at a cost. It does, it really does. We know the difference of our clients who, there’s clients who undercut… Or sorry, the salon owners, our clients who, they undercut themselves, discounting Groupon, all these marketplaces. It’s like, why are you doing this? If you put your prices up on one service already you’ve got a headstart on everyone else.
It’s so much harder to increase your prices when for so long you’ve been cutting, and cutting, and cutting, and discounting. Stop discounting, give it a break, increases your prices a little bit. Not much, it’s only like five, ten percent, so 50 quid treatment, if you raise it by 5% that’s 55 quid. Most of your clients aren’t going to care that you’ve paid an extra five quid, because it probably means now you can buy a bit more, a color that’s that little bit more expensive.
Zoe Belisle-Springer: That, and also as soon as if you want to find an easy way to charge premium, build a culture in your salon. Make it a massive experience. People will come for the experience no matter how much. They’re ready to spend in your salon anyways. If you prove them right of spending in a salon, in your salon, and you give them an amazing experience every time, I mean no one’s going to complain about the price.
Killian Vigna: No one wants to walk into a salon or a spa to come out looking cheap. No one wants that. We go to you to make us look and feel good. Not only do you make us look good, we feel good coming out, and always going to pay the price for that. A good price for it too, because like I said, you don’t want to walk into a salon and come out and someone go, “Wow, where did you get that done?”
Zoe Belisle-Springer: Exactly. He says it really well. He’s like, “Price is what you pay, value is what you get.”
Killian Vigna: Oh, I should have waited.
Zoe Belisle-Springer: Yeah. That’s pretty much sums up what you were just saying. As soon as you offer more value to a client than what he thinks he’s going to get, then you’re in business, it’s grand.
Killian Vigna: Exactly, yeah.
Zoe Belisle-Springer: Yeah. That’s a really, really interesting one. We’ve pretty much summed it up again, but it’s really, really a good one to have a look at on the Phorest Blog, and that’s by Rich McCabe, so How to Charge a Premium Amount For Your Salon Services. In terms of the blog, those are pretty much the top three that stood out in the last two weeks. Moving on to our Phorest Academy webinars we have-
Killian Vigna: What have we got? We just have the one this week. Yeah. It’s mostly for our clients, so I mean it’s aimed for clients but anyone can jump onboard this. What it is is it’s all about how to get your clients in more often, spending more. What this is, this is part of our salon growth series. Every week of the month, and it kicked off, we did a trial one last week, just a tester. What’s going to happen is every Tuesday of each month we’re going to focus on one topic. Our salon growth series. For the month of August, which is this month, we’re focusing on loyalty. How to get clients in more often spending more. We talk about, again, how to get them in more often spending more, why it’s important to reward your clients, what works for other salons, how can you increase referrals and promote client retention, and then we have a little, kind of a tip that I’m not going to give away, but at the end we have a tip and trick of how to increase your revenue by at least 21%.
Zoe Belisle-Springer: That’s brilliant. I’ve heard great feedback from it last week.
Killian Vigna: Like I said, it’s an internal series for clients, but anyone can come across this. You can go to the Facebook Phorest Salon Software page, go to events, and you can sign up. We have one of the 15th, which is tomorrow. We have one then the 22nd, and then the last one will be the 29th. Then in September we’ll focus on another topic.
Zoe Belisle-Springer: The other one that we have coming up is the salon Instagram masterclass and that we’ve announced for the last few weeks I suppose. That’s led by Chris Brennan our content manager.
Killian Vigna: Wow.
Zoe Belisle-Springer: Yeah, we have 195 registrants already. That’s from 3 p.m. to 4 p.m. UK, Ireland time. 10 a.m. to 11 a.m. US, Eastern time. It’s all about, he’ll cover the little basics obviously, but it’ll fly by, and then it’s really getting into depth of like how to create really good content on Instagram, how to use the Insta Stories for your business, how to use the professional profile for your business as well on Instagram. Different other tips and tricks. It’s bound to be really, really good. It’s an hour long. Again, you can sign up through Facebook on the events section and find your tickets. If not, we also have it hosted on the Phorest Blog and you can just look for salon Instagram masterclass and sign up to it there. It’s bound to be a good one, I mean almost 200 people registered already for it.
Killian Vigna: Whether you’re a beginner or an influencer, sign up for that one because there’s been so many changes in Instagram lately that that’s why we’ve had to do this webinar now.
Zoe Belisle-Springer: Yeah. I guess that sums it up. Though we spent a good part of our episode on the happiness and successfulness, I suppose it was needed. A little Monday morning motivation.
Killian Vigna: This is definitely our longest blog episode, but I hope you enjoy it. Like I said, that seven daily habits, look at that blog, it’s very good. Try and implement that into your life. Like Zoe said, just pick one of the seven habits. Just give it a shot. It’s 10 to 15 minutes every day.
Zoe Belisle-Springer: Hope you have an amazing week, we’ll catch you next Monday.
Killian Vigna: All the best.
Thanks for reading!