Guest Article By: Rich McCabe
Owning a business is NOT about working your tail off for the sake of trying to squeeze out a living. It is also NOT about making tons of money at the expense of losing tons of life. Its about maximising life, bettering your life and others’ on the way. So how can you charge more for your salon’s services and get more bang for your buck? The staff MUST believe in your salon and want every client to leave with the best experience ever.
It’s Not Just About Your Salon’s Services… Your Salon Has A Culture.
Your salon has a culture, a group of people brought together around a common set of values and beliefs. It’s not your salon’s services and products that bind your staff together, it’s not size and might that makes a salon strong. It’s the culture – the strong sense of beliefs and values – that holds everyone together.
When employees belong to the right salon it will greatly increase your salon’s success. They will be working hard for you and for the salon. Clients will see and feel this as soon as they arrive through your doors (regardless of your amazing salon’s services). This is when they will choose to belong to your journey or realise you have empty promises.
>>> Exceed clients’ expectations
>>> Have a great complaint policy in place
>>> Employ happy staff (people pleasers)
>>> Set up a client journey and role play this with your staff
>>> Repeat what works, and change what is broken
>>> Always look for a better way to do it
Price is what you pay, Value is what you get.
If you offer your clients more value than they think they are paying they will feel that they are getting good value for money. I haven’t even talked a cost value yet. Because it doesn’t matter. All that matters is the perceived value to the client.
If your clients are going to be happy with paying for your salon’s services and products, they must feel that the experience they receive is greater than the cost is to them.
The secret to having a successful business is knowing what your clients want and delivering it. Focus on clear, specific, and detailed solutions that solve your client’s problems. Clients that need a hair cut could get this done down the road at a $10 hair salon, or a client that needs a facial could get this done much cheaper than you charge. So why do so many clients pay different prices? Because they are getting far more than a haircut or a facial, it goes much deeper, on a financial, emotional, physical and spiritual level.
–They are connecting with people they like. And people always like to buy from people they like.
–They believe your story
–They like your salon culture
–They want to feel special
–They work hard and your salon is down time for them
–Going to your salon is an enjoyable experience
–It’s relaxing and calming
–They feel younger
–They are more confident
–This is so much more than just a haircut or a facial don’t you think?
Create a great experience and your clients will pay a premium for this.
What’s the point of running a business if you cannot earn a darn good living from it? The problem is that too many salon owners just think about getting as many clients through the door as possible.
Why not work on the clients you have? Look at how you can offer them a better experience in your salon, and charge a premium for this service.
Work smarter and leave the harder to others