ANNOUCEMENT: Launching the Phorest Client Experience Award

When it comes to marketing, one of the main points everyone always tries to get across is that they are the very best! The problem is, who wants to hear you say it? Wouldn’t it be far more powerful coming from your clients? Well, this is exactly what the Phorest Client Experience Award is about: incredibly influential … Continued

Driving Salon Clients In During The Quiet Times

There have been a lot of tips and advice given recently about how to maximise busy periods of the year and make the very best of the holiday seasons, but what about those months where business is generally down? These are some of the most important times to get clients coming through your doors to … Continued

Top 7 Salon New Years Resolutions To Kick Off The Best Year Yet

Posted by: Chris Brennan, Social Media & Content Marketing Executive – Phorest Salon Software 2015 is now here! It’s the time of year when we start declaring our New Years resolutions!  First on our list is to actually follow through with our own resolutions… But what are yours? Well, we sat down and came up with 7 … Continued

Bring Middle Eastern Luxury To Your Salon: Our Top 5 Salon Tips

  As the second most populous city in the prosperous United Arab Emirates, it should come as no surprise that Abu Dhabi is home to a large number of beauty salons. On a recent business trip to the city, the lovely Caroline from our training team here at Phorest had the opportunity to see what … Continued

How To Attract More Clients With Unique Halloween Salon Marketing Ideas

Now, I know we are still in September and it seems like Halloween is far away. But it really is amazing how quickly the weeks go by. So to make sure you are well and truly prepared for fright night this year, we thought we might put together some original Halloween salon marketing ideas. At … Continued

The 8 Commandments of Impeccable Client Management

Like any business, your clients are what keep your business going through good times and bad. While some may be painful to deal with, you can’t afford to lose a single client. Follow these 8 simple commandments and you will build loyal and understanding clients that will want to come back to your salon again … Continued

Why You Shouldn't Treat All Your Clients The Same!

In my last post I shared with you a story about a team member who demanded a pay rise just because a colleague was getting one … even though her performance was nowhere near as productive. I explained how having a computer system gave me instant access to the information I needed to prove she … Continued

If You Never Ask You Will Never Know

Like everyone, when tough times came along we were scared, we weren’t really sure what to do. Everyone was panicking and it was hard not to join in. We decided that we wouldn’t be victims of the bad news. It was tough in the face of all the scare-tactic media, but we were adamant that … Continued