Where leaders love to learn

How to Build Trust and Credibility on Social Media as a Med Spa

Long gone are the days when social media was an optional extra to promote your med spa. Now, if you aren’t utilising the power of social platforms, you are automatically putting your business on the back foot of your competitors. The good news? You don’t need high-budget videos or millions of followers to build credibility. … Continued

What Quality Assurance Really Means for Your Spa, Medspa, and Salon Software

A peek behind the curtain: how rigorous testing ensures reliability, data safety, and smooth day-to-day operations for busy salons, spas, and clinics. “In a salon, clinic, or spa, confidence begins in the mirror — but it’s sustained by the systems you can trust behind the scenes.” The usual rhythm of a busy salon, spa, or … Continued

Unlock Your Salon, Spa, or Clinic’s Potential with Phorest Ads Manager

Ready to transform interest into confirmed bookings and grow your salon, clinic or spa? Phorest Ads Manager is your revolutionary tool for social media advertising, designed to effortlessly connect your services with the right audience. More than just an ad platform, it’s your dedicated growth partner, streamlining ad creation and client targeting. What truly sets Phorest Ads Manager apart … Continued

The Digital‑First Decade of Aesthetics: What the Data Says (and How Providers Can Win)

This article was originally published on MeTime and is republished here with permission. The 450-page Global Aesthetic Services Market Analysis and Opportunity Assessment (2023-2033) is quite a bedtime read. I’d say it’s a page turner, but almost everything is digital these days! And the aesthetic market isn’t any different. So what can we expect between … Continued

The Secrets of Success of America’s Top Salons

Whether you’re just starting out or taking your salon to the next level, one of the smartest moves you can make is to learn from those already leading the way. Across North America, these inspiring salon owners and managers are raising the bar with standout client experiences, a motivated team, and a loyal client base. … Continued

Marketing a Med Spa: Strategies to Work the Funnel

When marketing a med-spa, it helps to think like a guide. You meet potential clients where they are, answer their questions, and help them take the next steps. It sounds simple, but it’s actually a three-stage process. The journey from “just curious” to “ready to buy” is described in the marketing world as a funnel. … Continued

From Spa to Med Spa: How to Rebrand the Right Way

If you’re thinking about rebranding your spa to become a med spa, chances are you’re expanding your service offerings. Maybe you’re adding injectables, advanced skin treatment, or other clinical treatments. But a big shift in services means your brand needs to shift, too. Medical aesthetics isn’t just a step up; it’s a whole new level. … Continued

Partnership Marketing: The Strategy Every Hair, Beauty & Aesthetics Business Needs 

In the professional hair and beauty industry, great relationships have always been at the heart of success. Today, those relationships are going beyond the chair and treatment room, expanding into the ways that salons, clinics, and spas market themselves.  In the age of information overload, consumers are bombarded with advertising, and traditional marketing struggles to … Continued

Celebrating 10 Years of the Phorest Client Experience Awards

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, … Continued