Where leaders love to learn

The Real Truth Behind Why Your Salon Facebook Posts Aren’t Working

Over the past couple of weeks, we have been conducting a study of salon Facebook pages to see if we can identify some of the biggest opportunities that just are not being captialised on. After the past couple of weeks, we are happy to say that we have found some truly interesting results (you can … Continued

Are You Handling Your Salon Testimonials Incorrectly?

Salon testimonials and reviews are an amazing way to attract brand new clients to your salon. This is a proven fact. But are you actually using your salon testimonials correctly? While reviewing salon Facebook and Twitter pages, I noticed that many business pages are currently sharing some outstanding reviews from their clients. Now, it’s fantastic … Continued

Get 50 Salon & Spa App Downloads Per Week By Doing This One Simple Thing

This is a simple and basic idea to boost your salon and spa app downloads more than any big marketing campaign that will cost you too much money and too much time to run. Since the salon branded app version 2 for iPhone has arrived we have been working with salon to increase their app … Continued

Salon Motivation: The incredibly important lesson you can learn from the humble Jigsaw puzzle!

Most salon owners don’t do Jigsaws but ask those who’ve got small children if they do them and the answer is yes! But how does a child choose a puzzle they want to complete? The answer is always –> It’s the one with their favourite character on the front: Fireman Sam, Peppa Pig, Doc McStuffins, … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued

Pro Beauty North 2015 – Special Announcement

Don’t you hate those seminars where somebody stands on a stage and rattles off generic statements about business that you’ve heard a thousand times before? The problem with those talks is that they don’t actually give you any practical information or ideas that you can implement into your business in order to grow your client list … Continued

STOP making it so difficult for your clients to make a booking.

A lot of you already know that online booking is a very useful tool for bringing more clients into your business. Not only does it take away a lot of the stress of managing appointments and worrying if your client will actually arrive, it also makes booking with your salon a much more convenient experience … Continued

This is your chance to make a difference!

We’re teaming up with our friends in Lovin’ Dublin (you may remember their founder Niall Harbison spoke at the Salon Owners Summit 2015) to really make a difference. Phorest and Lovin’ Dublin are working with businesses all across Dublin including salons and restaurants to make a serious difference to Unicef’s amazing Child Refugee Crisis Fund. … Continued