Day One Marketing, Where To Begin? – The Salon Marketing Q&A #4

On this episode of The Salon Marketing Q&A, we have a look at some successful day one salon marketing strategies.

Reaching My Salon Audience On Facebook – The Salon Marketing Q&A #3

On this episode of The Salon Marketing Q&A, we look at how to successfully build your thriving salon audience on Facebook.

How Can You Guarantee A Busy January? – The Salon Marketing Q&A #2

On this episode of The Salon Marketing Q&A, we look at how to ensure that you have a busy January in your salon.

#30Days2Grow Interview Series: Ellen Kavanagh of Waxperts

As you may have noticed, we haven’t released our monthly marketing ideas & toolkit, nor have we published an interview with an industry thought-leader. There’s a simple reason for this: #30Days2Grow. Join over 1,200 salons on this challenge throughout the month of July and you’ll grow your business. Guaranteed. As for industry interviews, we’re putting … Continued

Salon Blogs – Is It Time You Started One?

Are salon blogs actually worth starting if you are a salon owner? This was the question of the latest episode of PhorestTV’s Salon Growth Series. However, just before shooting the episode, we found that a few of us actually had different points of view on the matter. So instead of discussing this behind-the-scenes, we decided … Continued

EXCLUSIVE ACCESS: Susan Routledge’s Top Salon Tips Seminar

Susan Routledge has over 30 years of hands-on award-winning business experience in beauty, spa and medical aesthetics. She is also a  successful author & professional salon consultant. Earlier in the year, Susan held a seminar at Professional Beauty entitled ’20 Top Tips To Getting Clients Flooding In & Stop Cash Flowing Out Of Your Business.’ Salon owners from … Continued

So What's The Difference Between Salon Advertising & Marketing?

Marketing & Advertising: Two crucial aspects to the success of any business in any industry. But it is amazing how many entrepreneurs and salon owners actually get these two terms mixed up. So on today’s episode of the Salon Growth Series, we are going to investigate what the difference really is between Salon Marketing & … Continued

VIDEO: A 2 Minute Chin-wag About Salon Reviews in the Online World

  When it comes to people posting salon reviews online, you have to accept the reality that most of it isn’t controllable. While that may seem like a scary thought, it is in fact a HUGE opportunity. Why? If clients know it is in their control, then they believe that it is much harder to fabricate. It … Continued

What Salon Clients Don't Want To Hear – Salon Growth Series Ep. 3

When it comes to customer service, everything counts; from the decor in your salon, to the appearance of your staff.  However, one of the most important areas that can make your business really stand out is in how your team communicate with clients. Sometimes, some of the simplest phrases and terms can have a really … Continued