Every year, it’s the same struggle: there’s so much to get done before Christmas. Between the daily salon routine, the increasingly busier days, the SMS and email campaigns to send out and social media channels to update, it’s so easy to feel overwhelmed.
Let us help you slow down and enjoy the simple things: here are our November salon marketing ideas! Get your salon ready to boost spa/salon profits, build brand awareness and increase retail sales with this exclusive ‘Festive Season’ one-stop salon and spa marketing toolkit!
It’s that time of the year again: Halloween. Have you been carving pumpkins with our last year’s ideas recently? Because the countdown to the 31st is already at T-7. No, but seriously, if you have not yet planned a few things in order to get more clients in next weekend, that’s okay. We’ve made things simple for you: we gathered ideas from all the previous Halloween posts we made and present you the top ones in this ultimate last minute salon Halloween Guide.
In 2015, results from a study made by technology giant Microsoft revealed humans have shorter attention span than goldfish. Yes, you read that right. While goldfish are believed to have a 9-second attention span, we have fallen from 12 seconds in 2000 to 8 seconds, 15 years later. Over a decade of digital screens and lifestyles. Keep this in mind when you create your next salon visual marketing campaign: you’ve got one chance to catch your viewer’s attention before they click on something else. Will you hit or miss? The power is in the visuals.
For many, creating a salon email marketing campaign is an arduous task. Fair enough! It’s because it feels like there are so many things to do for those campaigns not to go unnoticed, aka a constant struggle to get more clicks. Many people make the mistake of believing that the communication alone is enough – but it actually takes much more than just text!
So much of a salon owner’s time and effort is dedicated to getting clients through the door (one of the many plates to spin when running a business, right?). It has been said that it costs 10 times more to get a new client than to retain an old one. And that is absolutely true!
The being said, we can see that it really is beneficial to commit time towards reminding lapsed clients about your business and encouraging them to come back.
Halloween has always been a special occasion especially here in Ireland. And we certainly know that it is a massively popular holiday in America. In fact, some reports estimate that people’s budgets for the spooky holiday simply won’t cease to grow – an average person will be willing to spend around 70 euros on different Halloween products… *silence*. I know right? With these October salon marketing ideas -they aren’t all Halloween related, worry not,- the goal is to communicate your services and offers to your clients through fun events!
Words by: Killian Vigna, Digital Marketing Executive at Phorest Salon Software We all know that the most efficient gift that provides any real value is cash, right? I mean, who doesn’t like the idea of free money? However, cash is a currency and in the eyes of some, it’s not always an acceptable gift. So […]
Except maybe Christmas, there’s no longer shopping season than back-to-school. And if clothing and supplies companies can make quite a bit profit during that period, you can too. In all honesty, the number and types of September salon marketing ideas are infinite. It’s just a matter of selecting a few and making them work together.
This month’s marketing toolkit includes a few ideas around social media presence and brand awareness to steer shoppers your way before the bell rings!
Here in Phorest, we firmly believe that if your salon has had over 3000 clients through its door, then you should stop continuously chasing new customers and focus a little more on making sure these customers are coming back. You have done all the hard work already. It’s a natural thing to lose clients, but according to CTL Europe, a 2% increase in client retention has the same effect on profits as cutting costs by 10%. Huge, isn’t it?
For a quick second, I want you to picture the magic beanstalk in your mind. Why? See, salon client retention and customer loyalty are very much related. Your customer, on the first visit, starts at the bottom of that beanstalk. What happens after, whether he climbs it up or not, depends on many things all mingled up in one: your client’s experience in your salon.
At some point in our life and careers, we always turn to leading resources to get inspired. In the hair, beauty, spa and cosmetic industry, however, it’s a daily thing. The reason behind this is salon trends. How do you stay on top of them? Who do you turn to? To facilitate your research, we have listed what are in our opinion the top 7 publications you should subscribe to or at the very least follow online.
Unfortunately, sometimes things get too busy in the salon for it to be possible to have a staff member only on reception duty. As a result, you rely on a salon voicemail greeting to do the job. But is it doing the job?
Many times, salon voicemail messages only take away from your remarkable customer service and without the wanted result: drive clients in for an appointment. This is why at Phorest, we do not recommend getting into this habit, even if we are fully aware it sometimes seems like the only available option.
By definition a logo is a visual representation of your brand in a single mark, making it at the very same time quite important. Its ultimate goal is to create a visual memory alongside an emotional feeling about your salon style or clinic experience. Whether you already have a logo or you’re thinking of putting a new project in place, the revamping and creation processes are the same.
So, is your logo working out well for your business, or would it need a little revamp? Either way, we took into our hands to highlight logo designing best practices so your concept conveys your very own values and ideas.