I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome spring. Needless to say that my countdown to March 20th has already begun. Which made me think about the fun things spring brings – and no, I’m not talking about the weather being somewhat better, although that’s a massive plus. No, I’m thinking Saint-Patrick’s Day & Mother’s Day! Without further, say hello to your March salon marketing ideas and free toolkit!
What makes a salon, a winning salon? How does one manage retail, customer service and care altogether in a perfect balance? These were all questions we had for Lynda Tarpey, director and founder of Pretty Woman, the stylish and elegant Salon and beauty boutique in Leeds, United Kingdom.
We were recently asked by one of our clients if we could assist them with putting together a couple of hair removal marketing ideas that center around more humorous strategies. We thought that this might actually make for a good article! It is always a good idea to take a healthy look at how your campaigns are run. Sometimes a little dose of humor can make all the difference in the world and ignite a smile that generates real brand-loyalty.
It’s easy to talk about the virtues of these marketing opportunities. The reality is though certain promotions and marketing ideas work for certain salons while others… not so much.
Every celebrated holiday brings new marketing opportunities. And because February is the season of love, we thought we’d put together a free toolkit full of February salon marketing ideas that say thank you to both your customers and employees. As Mother Teresa once said, “Let no one ever come to you without leaving happier.” Hope you enjoy!
Now that 2017 has officially kicked off, you’re probably thinking “out with the old, in with the new”. Don’t just yet! Before waving goodbye to 2016, I urge you need to review your marketing strategies. This kind of retrospective gives you the massive insights you need to create and focus on a plan this year. After all, a goal without a solid plan is just a resolution you never had the intention of keeping to begin with. In this article, you will find the main questions to review and evaluate your salon marketing efforts, ensuring 2017 is your best year yet.
I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they discovered that only 4% of people who have a complaint or negative experience with a business will ever tell the business owner, staff member or manager. FOUR PERCENT!
Every salon has a few: the kind of clients that are awkward to deal with, or maybe the ones who pass remarks about you without thinking about your feelings. Nonetheless, they keep coming back; they are your bread and butter. Strangely, some people (thankfully!) prefer to log customer complaints to you directly than tell everybody else.
If there’s one common denominator to every single industry at this time of year, it’s Christmas parties. Everybody puts fancy attire on, then heads off to dinner, drinks, prosecco, and a lovely hangover the next day… For just a second, picture the look on your employees’ faces when they receive that first free prosecco glass. Pretty powerful image, right? Why not try to re-create the emotion with the customers walking through your doors this festive season? Add some fizz to your December/January appointments with a complimentary festive salon drinks menu.
As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brenna once wrote a blog post outlining the best practices for writing a marketing email for your salon, but one thing we haven’t covered since is the best send times for salon email campaigns. And because today is officially the first day of December, we’ll focus on optimal holiday send times.
A while ago, we wrote a blog post that identified which salon hashtags you should be using on your social media channels to effectively reach and engage with your audience. Given how popular that article was, we decided to repeat the exercise with another helpful engagement tool – one to get your salon client list growing: the call-to-action. You know that little button that tells you what you should do next, for instance ‘book now’?
Writing a call-to-action might seem really easy, but it’s actually kind of a science. You have essential ingredients and powerful words that increase conversions. The question is, what words should you be using?
We can’t stress it enough: to make the most of December and January, you need to plan your marketing, social media and events in advance. Last month, our toolkit was all about getting your salon ready for the festive season, build brand awareness and increase retail sales, you can check it out here. Our December marketing salon ideas kit, however, is focused on content and event planning. What do we mean by that? We’re going to give you the tools you need to help you plan ahead and avoid experiencing a January slump.