Salon Owner Guest Special: How Sue Carter Created her Online ‘Image’

Salon owner Sue Carter is no stranger to success. Her salon ‘Image’ based in Ipswich is going from strength-to-strength and has won many awards over its 12 years in business. Phorest caught up with Sue this week. We asked her if she’d put pen-to-paper and share her experience and guidance in building a fantastic website … Continued

The Daily Deal – an Effective Way to Damage Your Brand and Deplete Your Profit

Daily deals – a temptation that many salons have and will give into. It seems like an easy and effective way to get new clients through the door. Thousands of people will receive an email with your salon and services in it – it has to work right? Think about it. You’re increasing awareness, and … Continued

The Secret To Damage Limitation!

Why do you put a plug in your bath before you turn the taps on? Seems like a daft question doesn’t it! We all know why we put the plug in the bath and yet when it comes to our salons, many of us don’t put the plug in, or if we do, we don’t … Continued

How To Make A Bad Review A Good Thing!

You’re not a fan of bad reviews I’m sure. But loath them as you may, you’re still going to get one every so often – because like it or not YOU’RE NOT PERFECT! What really matters is how you deal with bad reviews. Like a lot of people do you see them as the kiss … Continued