Where leaders love to learn

Built Over Generations, Ready for What’s Next: Why Goldsworthy’s Hairdressing Switched to Phorest

When your family salon business has been thriving for more than 60 years, changing its core technology is not a decision you make lightly. Josh Goldsworthy explains why Goldsworthy’s Hairdressing switched to Phorest, how the team made the move simple and why they have never looked back. Goldsworthy’s Hairdressing is a business built on legacy, … Continued

AI Visibility 2026: Will ChatGPT Recommend Your Salon, Clinic, Medspa? 

TL;DR: AI tends to recommend premium salons, beauty clinics and medspas that are clearly positioned, consistent everywhere online and backed by proof (reviews, real content, third‑party mentions).  At the end of 2024, I was actively looking for an agency or freelancer to help with GEO, because I wanted to know how businesses become visible in … Continued

Top Aesthetic Clinic Software for Payments and Reporting

Choosing the right clinic management system is one of the most consequential decisions an aesthetic clinic owner can make. Let’s break down six leading platforms so you can evaluate which is the right fit for your clinic. What Should Aesthetic Clinic Software Include? Based on Phorest’s research, the top capabilities medi-aesthetic clinic operators prioritise when … Continued

Built-In Marketing vs. Separate Tools for Aesthetic Clinics: Which Software Setup Actually Supports Growth?

Medi-aesthetic clinic teams juggle multiple tasks to manage their business. Behind every booked appointment, returning client, and fully utilized provider schedule is a complex system of marketing, communication, scheduling, and reporting. How those systems connect to each other has a real impact on your ability to grow. Many clinic owners reach a point where their … Continued

Best Aesthetic Clinic Software Features for Staff Performance: What Growing Clinics Need to Know

Running a successful aesthetic clinic takes more than delivering exceptional treatments. As clinics grow, owners and managers need better ways to support practitioners, track performance, and keep every team member equipped to succeed. What features should aesthetic clinic software have for staff performance? The most effective aesthetic clinic software connects scheduling, reporting, treatment plan management, … Continued

Medi-Aesthetic Clinic Software vs. Clinic Management Systems: Which Is Right for Your Growth Plan?

Quick answer: Clinic management systems are built around clinical documentation, billing, and patient records. Aesthetic clinic management software is built around the full client journey, while still supporting the clinical workflows a medi aesthetics business needs. Independent aesthetic clinics focused on growth typically need the latter, or a platform that combines both. Growing an independent … Continued

How to Make Your Salon, Spa, or Clinic More Inclusive for Pride Month and Beyond

For some clients, booking a salon, spa, or clinic appointment is exciting. For others, it can come with a checklist of worries: Will they use my preferred name? Will they understand what I’m asking for? Will I be stared at? Will I have to explain myself before I even sit down?  Not exactly the relaxing, … Continued

How Phorest Achieved a World-Class NPS of 69: Inside a Customer Experience Transformation

Phorest’s average global Net Promoter Score (NPS) climbed from 47 in 2023 to a peak of 69 in May 2026 – a world-class result for B2B software. The gain came from a deliberate, company-wide client experience programme, not a single fix. Here’s exactly what changed. Key Takeaways: What is Phorest? Phorest is a salon, spa, … Continued

Aesthetic Clinic Software for Consultations and Staff Targets: How to Manage Client Care and Team Performance in One Platform

Aesthetic clinic software is a practice management platform that helps clinics manage appointments, digital consultation forms, client records, staff performance, and business reporting in one connected system. The right platform replaces the three-to-five disconnected tools most aesthetic clinics currently rely on, reducing administrative friction and giving owners clearer visibility into what is driving, or limiting, … Continued