The Anatomy Of A Successful Salon Email Campaign

It may not be the new, fresh or fancy but one of the greatest ways to communicate with clients these days is through email. It’s true. This is because with email marketing, you are directly contacting clients individually in a format that they are known to check regularly. When putting a salon email campaign together, … Continued

EXCLUSIVE ACCESS: Susan Routledge’s Top Salon Tips Seminar

Susan Routledge has over 30 years of hands-on award-winning business experience in beauty, spa and medical aesthetics. She is also a  successful author & professional salon consultant. Earlier in the year, Susan held a seminar at Professional Beauty entitled ’20 Top Tips To Getting Clients Flooding In & Stop Cash Flowing Out Of Your Business.’ Salon owners from … Continued

Salon Advice: Subtle Body Language Tips That Speak Volumes

Did you know that nearly every single movement we do is sending subconscious messages to people around us. It can be as large as crossing our arms or as subtle as a slight raise of the eyebrow. We have learned how to digest and understand the meaning behind these movements (many times we are not … Continued

You Are Not A Coffee Shop… So Why Are You Acting Like One?

Sounds harsh. It is a very fair statement though and believe it or not in most cases, loyalty schemes are actually losing salons money. Quite often I would ask the question, do you offer a loyalty scheme to your clients?

Your June Salon Marketing Ideas Inside

Is it June already!? Man, this year is flying by, isn’t it? Well, another month means another chance to try some new salon marketing ideas out and see if we can drive a few more fans into your business to help them look great and feel fantastic! So, I’ll cut to the chase today: Here … Continued

How To Create & Promote Unparalleled Salon Client Testimonials

Word of mouth is still the absolute greatest way to acquire new and potential clients. But how can we control that word of mouth and make sure it reaches the right people? How about if we are the ones asking the questions? Client testimonials have been a go-to tactic for decades. But only now with … Continued

Don't Just Rent Fans On Social Media. Build YOUR Salon Email List Now

Over the past decade, social media has completely revolutionised every facet of business. Now companies of any size can start to build a fanbase from scratch. This has been particularly beneficial for local businesses such as salons and spas. The fact that you can gather thousands of people together and share your brand with them … Continued

So What's The Difference Between Salon Advertising & Marketing?

Marketing & Advertising: Two crucial aspects to the success of any business in any industry. But it is amazing how many entrepreneurs and salon owners actually get these two terms mixed up. So on today’s episode of the Salon Growth Series, we are going to investigate what the difference really is between Salon Marketing & … Continued

Phorest’s Guide To Taking The Perfect Salon Photos

Over the past few years or so, clients have started finding new ways to discover your salon. The days of phone books are gone and people are now using Google and Facebook to discover new places to help them look beautiful. Today, the salons that succeed are the ones that make sure they stand out … Continued