Monkey Business Or Man's Business

A lot of salons can get a bit nervous about adding men’s treatments. But the thing is there is an opportunity for much greater revenue if you tweak a few things to include male treatments. It can seem a bit daunting and often it can even seem like men aren’t interested, but men’s beauty is … Continued

The Fastest Way To Grow Your Salon Profits

Do you need to make more profits in 2013? If you do, you’re not alone. I was talking recently to an accountant who does the books for his wife’s salon. During our chat, we discussed their urgent need to improve profits, so I asked him; “What’s the single most effective thing you could do to … Continued

Get 2013 Off To A Flying Start With This Simple Tip!

Hello again. I promised you some practical tips for getting 2013 off to a good start and you can’t get more practical than creating a marketing plan! I don’t know if you’ll be amazed to discover that the vast majority of salon owners won’t have a plan for their salon marketing in 2013? They’ll just … Continued

Why Our Bespoke Twitter Consultations Will Maximize Your Salons Online Presence

At Phorest we are committed to bringing you the most up to date information, to make sure your marketing stays in the game. We do everything in our power to help your salon or spa maximise its revenue. With this in mind we have developed special salon Twitter Training’s for 2013. You are probably wondering … Continued

Transform Your Email Signature Into Another Marketing Tool

The more times people see or hear your message, the more they remember it. The more they remember your message, the more likely they are to believe and trust it which means more business for you. A really easy way to increase awareness of your salon is through your email sign off. These sign offs … Continued

Kickstart your Facebook Page’s Growth Rate By Launching A Facebook Competition

Editor’s update: like and share competitions are now against Facebook’s terms and conditions. More here and thanks for reading!   Competitions are one of the best ways to generate more likes on your Facebook page. They are the best way to guarantee that people actually like your page and don’t just visit it on occasion. … Continued

Prepare To Be Shocked By These Figures!

Recently I saw some research that showed just how dramatically the salon market has changed in the last year or so. New client retention for salons has fallen from the average of 50% (over the last 10 years) to just 19% this year! Put another way, back then you only had to find 2 new … Continued

Simplifying Christmas For Your Customers, Will Ensure They Buy From You

In my last post I warned you that it was time to start thinking about your Christmas Clientele So here are my top three tips. Make sure that you apply them to get the most out of the holiday season. 1. Use 3 price points for voucher sales that suit 3 budgets, 3 is the … Continued

6 Tips For Christmas Open Days

Get motivated for Christmas by holding an open day for yourself and your clients. A Christmas event is a great reminder that visiting you might be just what they need! We all need a little ray of sunshine in our lives, if not a haven in which to retreat from the madness of this holiday. … Continued