Elaine Craig is a Package Specialist at Phorest Salon Software, specialising in helping salons and spas in the UK, Ireland, and UAE achieve their full potential. With over 20 years of experience in the beauty industry, Elaine has worked as a spa manager, salon manager, and partnerships manager, gaining hands-on expertise across every level of the business, from the treatment room to executive strategy. Having spent 10 years of her career in Australia, she brings a global perspective to her work, along with a deep understanding of the unique challenges and opportunities facing salon owners today. Elaine is passionate about empowering beauty businesses to grow sustainably and thrive in an ever-evolving industry.