How To Use GDPR To Build Trust And Show Clients You Care

The General Data Protection Regulation (GDPR) law came into effect in the EU on May 25th 2018; a regulation that put consumers’ data protection to the forefront and made way for a much more concerned and ‘private’ customer. With this in mind, building strict GDPR compliance and knowledge in your business is a way to … Continued

How To Get Your Salon Facebook Business Page To Rank High On Google

If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. SEO stands for Search Engine Optimisation, and in a nutshell, is, as defined by Luke Fitzgerald (Digital SEO Analyst),” the process of getting traffic from the free, organic, or natural search … Continued

Get Your Copy: The Salon Owner’s Guide To GDPR eBook

If your salon is in Europe, you probably have been hearing the letters GDPR at events, online and all over the media. If you attended the Salon Owners Summit, you even attended a workshop delivered by Product Director, Paddy Monaghan, on the matter. But what is this new data legislation, the ‘General Data Protection Regulation,’ … Continued

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February and in March, we’re back at producing our marketing toolkits! We just couldn’t leave you without some Mardi Gras and Valentine’s Day salon marketing ideas!

Enter To Win A Salon Owners Summit 2018 Goodie Bag!

Our monthly giveaways are back and we’re taking it up a notch this year! The interest many have shown for the Polaroid Camera, for instance, has helped us see what style prize would really benefit you and your salon! First up, however, is our classic Salon Owners Summit 2018 Goodie Bag giveaway. Enter for a … Continued

Salon Owners Summit 2018 Recap: In Your Own Words

When I get to this day on the calendar, I know it’s going to be a good day. I know it’s about to be a time for looking up memories and fun times from the Salon Owners Summit and because of that, I can’t help but smile. So, just like last year, this Salon Owners Summit … Continued

9 Things You Should Expect From Your Point-Of-Sale Software

Maybe you’re opening a new salon in a few months. Maybe you’re a pen and paper spa, nail bar or blow dry bar. Or perhaps you already have a booking software, but something’s missing, and you’re not too sure what it is. I mean, with so many software providers out there, how do you even start … Continued

Tipps und Tricks für erfolgreicheren Produktverkauf

Gastbeitrag von Caroline Quinlan, Trainer & Beauty-Industrie Expertin Lasst uns einen Blick auf Lisa werfen: eine preisgekrönte Stylistin aus einem Friseursalon in Birmingham. Sie ist zweifellos ein Profi im Thema Haare. Doch es gibt auch einen Haken an der Sache: Sie hasst den Produktverkauf. „Ich bin einfach keine gute Verkäuferin”, behauptet sie, „ich liebe es, … Continued

Top Insights For Salon Success From The Phorest Salon Owners Summit 2018

As we all go back to our daily occupations after the Salon Owner’s Summit 2018, we thought it would be a good idea to recap some of the top insights for salon success that we heard at this year’s event. After all, if you’re reading this now, I’m assuming it’s because you also share most salon … Continued