Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon

The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno’s performance at the 2024 Salon Owners Summit was part standup comedy, part motivational speech and earned him a standing ovation. He enthralled the crowd with his stories and straight-talking insights. In … Continued

Between Alienation & Belonging, Never Just a Haircut or Beauty Service

“You’ll be on in roughly 10 minutes.” the Salon Owners Summit A/V team tells me quietly. Here I am, after a little over six months of brainstorming, ideation, research, and preparation culminating in a keynote on the power of cultivating inclusive spaces for clients and employees alike. As the adrenaline starts rushing through every cell … Continued

Keith Barry: Beyond Words – Harnessing the Power of Non-Verbal Communication

Irish mentalist, entertainer and subconscious mind specialist, Keith Barry, gave an incredible performance at the Salon Owners Summit 2024. With mind-bending live demonstrations, he had even the most sceptical audience members leaving the room believing in the  supernatural powers of telepathy and mind-control. Keith, however, has never claimed to be magic. He defines himself as … Continued

Céad Míle Fáilte: Welcome to the 2024 Salon Owners Summit Recap

The great Irish writer William Butler Yeats once wrote, “There are no strangers here. Only friends you haven’t met yet.” This is the quote Ronan Perceval, CEO of Phorest Salon Software, opened with as he greeted the Salon Owners Summit 2024 crowd. Now celebrating its 20th business anniversary, Phorest prides itself on being more of … Continued

PhorestGo 2.0 – Your Feedback Put Into Action

In June this year, we launched PhorestGo 2.0 as part of the Phorest Summer Collection. The project to rebuild the beloved PhorestGo app began 18 months prior to that, and so it was a long-awaited release for everyone who worked on building it. One of the most asked questions that we received regarding PhorestGo 2.0 … Continued

Elevate Your Salon Business at the Annual Salon Owners Summit

Do you have plans in January? We do, and you’re invited. Phorest is hosting our 8th annual Salon Owners Summit on January 7th and 8th, 2024, in Dublin, Ireland. The two-day event will bring together some of the biggest names in the salon industry to discuss the latest trends, challenges, and opportunities facing salon owners … Continued

Your Expertise. Our Tech. Give Your Clients a Premium Consultation.

As part of our ongoing Summer Collection, we wanted to design a feature that makes the consultation process easier, quicker, and safer for Phorest salons and clinics. Understanding the unique needs of medi-aesthetic professionals in particular, we are thrilled to introduce our latest innovation: Premium Consultations. Engage. Explain. Enhance. In any clinic or spa, client … Continued

You Asked. We Listened. Get Ready for PhorestGo 2.0

With the Summer Collection well underway, it’s time to get ready for our next launch; PhorestGo 2.0. Designed to be the ultimate companion for your salon team, we’ve revamped the PhorestGo app for better staff management, easier client communication, and more intuitive appointment booking.  Inspired by the feedback of hundreds of PhorestGo app users, PhorestGo … Continued

Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection … Continued