How To Get Your Salon Facebook Business Page To Rank High On Google

If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. SEO stands for Search Engine Optimisation, and in a nutshell, is, as defined by Luke Fitzgerald (Digital SEO Analyst),” the process of getting traffic from the free, organic, or natural search … Continued

The ABC’s Of Listening To Podcasts: Getting Started

Podcasting is nothing new. In fact, people have been recording and publishing podcasts since 2004. Fast-forward 13 years, and according to one survey in 2017, 42 million Americans above the age of twelve listen to podcasts at least on a weekly basis. That’s just in the United States (unfortunately, I haven’t been able to find Irish … Continued

The Best Social Media Automation Tools For Salons & Spas

You know it yourself; Christmas is sneaking up fast and time is slipping through your hands like water. And while it’s the busiest time of the year in the salon, it doesn’t mean your social media marketing should suffer. In fact, it doesn’t have to suffer at all. There are many social media automation tools … Continued

Introducing Phorest Academy’s Salon Instagram Masterclass

If you keep up to date with Phorest Academy, then you might have already heard of our newest webinar… Introducing the Salon Instagram Masterclass! If not, well let’s start from the beginning. Phorest Academy is an educational hub full of hour-long webinars and masterclasses. Accessible from your phone or tablet (via GoToWebinar for Android & … Continued

How To Get The Most Out Of The Online Booking Feature?

It goes without saying that pretty much the whole world has moved online. And now it turns out that being online isn’t enough anymore. These days, being online also means being active on social media and provide means for customers to access everything with their mobile. With everyone’s lives getting increasingly fast-paced, it’s important not only … Continued

Salon & Spa Hashtag Etiquette: The Do’s & Don’ts

When posting salon news, special offers and latest promotions on social media, one way to ensure that you reach a lively, chatty audience is to use hashtags. In fact, we have quite a few salon or spa hashtag ideas right here. But hashtags can be a touchy subject: there are a few etiquette rules that you … Continued

The Easiest Method To Get More Salon Facebook Reviews

If you have attended Phorest Academy’s most recent webinar on Online Reputation, then you’ll have a better understanding of why taking control of how people treat, react and rate your business online is so important. The hour long masterclass also discussed techniques to get more reviews on different channels (Google, Yelp, etc.). What I want … Continued

5 Sure-Fire Ways To Lose Salon Fans On Facebook

You’ve spent the past couple of years slowly building a following of Facebook fans. You’ve seen your “likes” grow steadily week on week. Sometimes though, you notice that a few of those fans “unfollow” you. Often, we don’t question it. But what if it was something you did? Would you be self-aware enough to realise … Continued

Coffee For Lunch | Interview With Social Media Specialist Frankie Greek

We have the immense pleasure of introducing a new Phorest interview series titled ‘Coffee For Lunch’. We’re all so busy and tied up to different commitments nowadays that often, coffee is the only time we allow ourselves a break. For the first of the series, we’re happy to introduce you the journalist, host & social … Continued