Social Media

Introducing Phorest Academy’s Salon Instagram Masterclass

2 min

Introducing Phorest Academy’s Salon Instagram Masterclass

If you keep up to date with Phorest Academy, then you might have already heard of our newest webinar… Introducing the Salon Instagram Masterclass! If not, well let’s start from the beginning. Phorest Academy is an educational hub full of hour-long webinars and masterclasses. Accessible from your phone or tablet (via GoToWebinar for Android & iOS) and of course directly from the web, these courses aim to help Phorest Salon Software clients and non-clients perfect their marketing skills. While some of our webinars are live, others can be watched at your convenience.

salon Instagram masterclass

Introducing The Salon Instagram Masterclass

Secure your spot now for this exclusive Phorest Academy webinar and turn your Instagram account into a premier marketing game-changer for your salon! In this Salon Instagram Masterclass, we shall be going through 4 crucial areas – see below.

  • Setting Up Your Account The Right Way: We’re talking about the must-haves and the basics functionalities of the platform.
  • Instagram Best Practice: What should you write in your account’s biography, what hashtags should you use, how to build engagement?
  • Posting Like A Pro: What should you post on Instagram, how to get the best looking posts and planning an Instagram content calendar.
  • Who To Follow For Inspiration: Goes without saying, the best accounts to follow to get inspired.

Watch it back on demand right here!

salon Instagram masterclass

Phorest Academy: Other Webinars You Can Attend

What if Instagram isn’t the platform for you? Or perhaps, what if you’re already a pro at it, and want to perfect other skills instead? Worry not! Here is a list of all the other Phorest Academy live webinars and videos-on-demand we offer. Enjoy!


Salon Retail Masterclass (60 minutes)
In this webinar, Social Media and Blog Content Executive Zoé Bélisle-Springer goes through 4 main topics: understanding the importance of selling retail, ways to shape a retailing culture in your salon, the different marketing avenues available and the massive opportunity that is social media.

Watch Now

Salon Facebook Masterclass (60 minutes)
In this webinar, Content Manager Chris Brennan teaches attendees how to boost posts, activate their ‘Book Now’ button, how to put a successful ‘Likes’ campaign, and discusses Facebook Insights’ best practices.

Watch Now

Client Retention Masterclass (60 minutes)
In this webinar, Content Manager Chris Brennan discusses leveraging your staff to support client retention, mastering client referrals, loyalty schemes and automating all of this client retention work!

Watch Now

Introduction To Snapchat (60 minutes)
This webinar is an introduction to the social media platform. Social Media and Blog Content Executive Zoé Bélisle-Springer explains how to set up an account, goes through Snapchat marketing best practices and lists strategies to help salons get younger clients in.

Watch Now

Online Reputation Masterclass (60 minutes)

In this masterclass, Content Manager Chris Brennan discusses what one’s online reputation is, how to ensure you have the best, how to leverage Yelp, Google and Facebook reviews to make your salon stand out and finally, how to automate all of the work.

Watch Now

Webinar Cheat Sheet – FAQs

We’ve also created a cheat sheet with all the information you need to know before attending your next Phorest Academy Webinar. Download it here and have a look at the other tips we’ve listed in a previous article!

Thanks for reading!


Featured imaged shot on location of the Roller Blow Bar. © 2017 Phorest Salon Software.

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