HOW TO: Running a Competition for your Salon on Twitter

We got lots of questions after my last post on Facebook about how to run promotions and competitions on Twitter. So… here you go! A Twitter competition is a great way not only to generate buzz for your salon but also to increase your customers’ engagement and loyalty as well to grow the exposure of your website. … Continued

Competition Rules have changed on Facebook… AGAIN! But for the better…

  Facebook recently announced an update of its Page Terms that makes it easier for salons to run promotions on their Facebook Page. Here’s the low-down on the new rules… So far, all promotions had to be administered through apps. The new Page Terms update allows salon owners to run a promotion either from their … Continued

How to Switch a Facebook Friends Page over to a Likes Page

A lot of salons starting out on Facebook create a ‘friends’ Facebook page and not a proper page that gets ‘likes’. As a Facebook trainer for salons, I get asked a lot of questions about why you should switch over and how. Here’s my guide to switching over a personal page to a salon business … Continued

Why Do I Need an App if I Already Have a Website?

Lets all take the time to welcome Emma Farrell to the Phorest Team… WELCOME! Emma takes us through the difference and advantages of having an app instead of just browsing a website on a mobile. Websites, Social Media, Smartphones and now Apps…. it seems every time we get used to one new technological advancement another … Continued

Using Facebook Reviews to Increase Referrals

The Phorest training and marketing teams get asked a lot about Facebook referrals. This is a tricky one! Facebook is all about your network right? The more people who like your page, the greater the audience you have. Remember though only 20% or so of people will see any post you put up. That applies … Continued

Only 20% (If Even) of Your Facebook Fans are Seeing Your Page Updates

Yes you read the title correctly. If you have 500 Facebook ‘likes’ on your salon’s business page chances are, if you’re lucky, 100 people will see an update at any given time. Why? Simply put Facebook doesn’t actually want your posts to get to everyone… without paying for a ‘promoted post’ that is of course. … Continued

Increase Facebook Engagement with Questions, Polls and Unique Content

Reach more Facebook users by embracing some of Facebook’s more unusual features such as questions, videos and events which will make your posts stand out better in people’s news feeds. Pictures get the most interaction on Facebook as people love visual content. Be creative and stimulate engagement on your Facebook posts by asking questions in … Continued

3 Simple Mistakes that will make Facebook DELETE YOUR SALON PAGE

Imagine this: you’ve set up your Facebook page; everybody in the salon is getting involved and doing a great job posting content, running competitions and growing your fan base. Then one Tuesday morning when you open the salon, you can’t log into your page. It’s gone. Forever. Facebook has deleted your page. You’re now back … Continued

Does Your Great Customer Service Stretch to Your Social Networking?

We have all been a dissatisfied customer at one stage or another, whether you’ve had to wait for hours listening to classical music while on the phone to your bank or the seemingly never ending queue in your local supermarket. One of the biggest places for people to vent or complain is now Facebook and … Continued