How to Attract the Ideal Clients to Your Salon, Spa, or Clinic

Did you know that 80% of your future profits will likely come from just 20% of your existing clients? If you’re like many salon, spa, or clinic owners in the UK and Ireland right now, your appointment book may look full… but behind the scenes, it’s a different story. You’re spending more time managing late … Continued

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re an indie salon serving your local community or a well-known, multi-location franchise, if you want to attract new clients and delight your existing base, your … Continued

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

As many of you know, the Phorest team is always open to helping out clients with their salon business questions in any way we can, and a recent request for some website advice got us thinking. What exactly are people looking for when they visit a salon website? And how can you make sure customers … Continued

Why Do I Need an App if I Already Have a Website?

Lets all take the time to welcome Emma Farrell to the Phorest Team… WELCOME! Emma takes us through the difference and advantages of having an app instead of just browsing a website on a mobile. Websites, Social Media, Smartphones and now Apps…. it seems every time we get used to one new technological advancement another … Continued