15 Salon SMS Templates To Breathe Spring & Easter Into Your Campaigns

As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – … Continued

March Salon Marketing Ideas To Please All Clients & Tastes

I don’t know about you, but personally, winter’s had its toll on me. After catching a few colds here in there, some worse than others, I can’t wait to welcome spring. Needless to say that my countdown to March 20th has already begun. Which made me think about the fun things spring brings – and no, … Continued

Coffee For Lunch | Interview With Salon Owner Lynda Tarpey

What makes a salon, a winning salon? How does one manage retail, customer service and care altogether in a perfect balance? These were questions we had for Lynda Tarpey, director and founder of Pretty Woman, the stylish and elegant Salon and beauty boutique in Leeds, United Kingdom. More than a mere profile spotlight, this interview … Continued

Two Leading Salon Owners Set The Record Straight About Clients And Valentine’s Day

You’ve heard it before. “Oh dear, Valentine’s Day huh? More like Hallmark Day! If it’s not Christmas, it’s Mother’s Day, or Father’s Day. It’s never ending!”. Talking about the virtues of these marketing opportunities is easy. The reality, though, is that certain promotions and marketing ideas work for some salons while others, not so much. Connor Keppel, … Continued

How To Easily Review 12 Months Of Salon Marketing Efforts

Now that 2017 has officially kicked off, you’re probably thinking “out with the old, in with the new.” Don’t just yet! Before waving goodbye to 2016, I urge you to review your 2016 marketing strategy. This kind of retrospective will give you the massive insights you need to create and focus on a plan for this … Continued

How You Can Get 1,200 Salon Customers To Hate You (And Not Even Know About It)

I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they discovered that only 4% of people who have a complaint or negative experience with a business will ever tell the business owner, staff member or … Continued

Real Life Salon Customer Complaints: The Weird, the Mean & The Plain Hilarious

Every salon has a few: the kind of clients that are awkward to deal with, or maybe the ones who pass remarks about you without thinking about your feelings. Nonetheless, they keep coming back; they are your bread and butter. Strangely, some people (thankfully!) prefer to log customer complaints to you directly than tell everybody … Continued

The Best Holiday Send Times For Salon Email Campaigns

As American guitarist and songwriter Tommy Shaw once said, “timing is everything”. Oh, and it really is – especially in the competitive world of email. My colleague Chris Brennan once wrote a blog post outlining the best practices for writing a marketing email for your salon, but one thing we haven’t covered since is the best … Continued

5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid

Every great business owner in this industry has made many salon marketing mistakes – it’s 100% normal. Testing by trial and error is a necessity: it’s what will help you find out what marketing strategies work for your business. From working with thousands of salons for over 10 years and building an industry-leading salon marketing … Continued