Why Your Special Offers Might Be Targeting The Wrong Clients

You have probably heard us speak about the difference between Look Good and Feel Good clients. A Look Good client is a client who is mostly concerned with how a treatment makes them look and tend to get things like tans, eye lashes, brows and nails and aesthetic procedures done. The Feel Good client is … Continued

How Salons Waste £1000 By Using “Free” SMS From Their Mobile Providers

A lot of people get a number of free SMS from their mobile providers through their monthly package and we often hear owners argue that: why should they pay for SMS reminders through our system when they can send SMS for free. Sadly these people do not think it through properly, they clearly do not … Continued

Why Customer Reviews Are So Important…

Two weeks ago while on holiday in Cyprus I often went to the same taverna for my dinner. I fell in love with this place because the service was just great. The manager, a lady in her 40’s is a hard worker and she reminds me of many salon owners. She serves the table, coordinates … Continued

The Secret To Damage Limitation!

Why do you put a plug in your bath before you turn the taps on? Seems like a daft question doesn’t it! We all know why we put the plug in the bath and yet when it comes to our salons, many of us don’t put the plug in, or if we do, we don’t … Continued

How SMS Marketing Helped Me Book Out My Appointment Book

I don’t like looking at white space in my calendar. I take a lot of care with how I schedule my employees and try to make sure that everyone always has enough treatments to keep them busy. Despite my best efforts I found myself with therapists scheduled to work and empty slots in the calendar. … Continued

5 Top Tips for Relocating and Renovating Your Salon

I’ve learnt so much from doing this project and I think it’s really important to share because, sometimes we don’t know what we are getting ourselves into. With a project like this you have to imagine the worst possible scenario and almost plan ahead for it. I can safely say that without the people I … Continued

"Never Before Have We Seen Such Success Than After Phrasing The SMS Properly & Using Targeted Filters"

One of the biggest benefits of the Phorest software is that you can launch a tailor made SMS campaign straight from your computer to specific clients in a matter of minutes. This month, let us introduce you to Mark Breen, owner of Hair republic in Galway, who after a quick chat with one of our … Continued

What you need to think about when moving your salon to another location

When we decided to expand we weren’t sure where to expand to. There are so many things to consider with relocation…not least, how your clients might react! On top of all this you have to find something that is in line with the picture you have in your head of how the salon should look. … Continued

Why You Shouldn't Treat All Your Clients The Same!

In my last post I shared with you a story about a team member who demanded a pay rise just because a colleague was getting one … even though her performance was nowhere near as productive. I explained how having a computer system gave me instant access to the information I needed to prove she … Continued