Give Your Clients Product Recommendations from the Experts They Trust…You!

It’s week three of the biggest new feature release in Phorest history, the Phorest Summer Collection. Have you been following along? This week we will focus on Expert Recommendations, a tool that helps your team sell more retail, available on the new PhorestGo 2.0 app.  In a world as fast-paced as the hair and beauty industry, … Continued

Get Noticed. Get Booked. Phorest Ads Manager

Your software, your way. The Summer Collection, like everything else at Phorest, started from conversations with real business owners and their teams. All year round, the doors are open to feedback and ideas for the kind of new tech they’d like to see. Our Phorest community is growth-minded and pushes us to innovate ambitiously–just the … Continued

The Return of the Salon Owners Summit: Your 2023 Recap

The hour has finally arrived at the Dublin Royal Convention Centre. After a morning of mingling, conference go-ers jostle their lanyards and fresh tote bags, finish up their last bites of breakfast and eagerly stream into the auditorium to find their seats. The murmur of the crowd swells into cheers and applause as Ronan Perceval, … Continued

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They have been looking at the data and asking questions, all with a simple motive–to find out what the best salons are … Continued

Derek Anthony & Jill Ruone on The Attraction Formula: C.U.L.T.U.R.E – Salon Owners Summit 2023 Recap

After a morning of talks in the main hall of the Salon Owner’s Summit, attendees split off into smaller groups for their chosen workshops. The convention centre buzzes as energised hair and beauty professionals from all over the world mingle, navigating the halls. Derek Anthony and Jill Ruone stand at the front of their classroom, … Continued

Keep Learning All Year Long: Black History Month in the Hair and Beauty Industry

The origin of Black History Month can be traced back to devoted historian Carter G. Woodson, who helped to initiate its first iteration–a week-long observance in 1915. His passion and efforts eventually led to the creation of Black History Month in 1976. And since then, every February, all over the United States (and now in … Continued

10 Eco-Friendly Christmas Decoration Ideas for Your Salon this Year

Now that it’s officially December, the Christmas decorations start coming out in full force. And that one staff member who has been eagerly waiting to put on the Christmas playlist since early November finally gets their turn. If they haven’t started already, many salons and spas will be putting up trees, hoisting up the lights … Continued

Salon Gift Vouchers: a Gift for Them and for You!

The countdown is on. The busiest season of the year for salons and spas is just around the corner. For many people, this means more celebrations to attend and more reasons to get glammed up–hence the clients clambering into your appointment books for one last blow dry, brow wax, or manicure. It also means more … Continued

Make Sharper Decisions With Your Salon’s Data

No one knows more about your business than you do. However, being a business owner can be an all-consuming reality. Along with the mental load of your own daily to-do lists, you have to keep the big picture in the back of your mind.  Your thoughts drift between staff concerns and utility bills, to thinking … Continued