Why Bother With Twitter If I Already Have A Salon Facebook Page?

The marketing team here at Phorest are regularly asked the following question by salon owners and managers: ‘Why  bother having a Twitter account if we already have a salon Facebook page?’. Facebook and Twitter may be in the same family but they have two very different personalities. Facebook is meant to be a more passive social … Continued

Christmas Salon Marketing: Plan Your Strategy Before Your Competitors! (Part 1 of 2)

  It’s November. When the longer nights are lit with the twinkling lights of Christmas, it is safe to say that it’s time to start planing and implementing your salon marketing for the festive season. For some people this might seem a tad early, and they may have a point. However, it is important to … Continued

Here Is Your Ultimate Salon Halloween Playlist

Halloween is right around the corner. Many salons & spas are starting to get into the spirit by putting up some frightfully fancy decorations, painting their windows and even putting on some Halloween inspired CDs (yes, remember those?). After the great success of our last Salon Spotify Playlist we have received a few requests to put together … Continued

Just How Popular Are Selfies? 7 Amazing Stats Breaking Down The Year’s Biggest Trend…

To Celebrate the launch of our brand new feature the #SalonSelfie, we thought we might put together a fun little list of trivia, stats and figures that show just how popular the selfie trend actually is! p.s. if you are at Olympia Beauty show don’t forget to drop by stand D100 to see our #salonselfie … Continued

This Years Weird & Wild International Holidays.. And How Your Salon Marketing Can Capitalise On Them!

Christmas, Valentines Day, Easter…  Why wait for these holidays to come around in order to promote you salon? Every day there is some kind of holiday! I know, I know.. Most of these Holidays are utter nonsense: Ask A Stupid Question Day (September 30th) or Ship In A Bottle Day (October 4th). But some of … Continued

A Refreshing Look At Salon Customer Service In Just Ten Tweets

  Salon Customer Service.. Client Retention.. Brand Awareness..   These terms have been thrown around so much in our industry over the years, that they have  the potential to lose some of their meaning. But nevertheless, they do hold grave importance in the success of your business. Either way, sometimes it’s nice to take a glance … Continued

Find Out What's On A Hair Salon Client's Mind – The Hair Vox Pop

Phorest TV took to the streets to get the low down on what hair salon clients are really looking for when they’re choosing a business. Some of the answers we got back were pretty surprising!

Salon Social Media Explained Over a Haircut

  These days it seems like there is a never ending stream of new social media sites, right? Facebook, Twitter, Pinterest, Instagram, Foursquare, LinkedIn, Vine… I mean, it’s like every few months we are introduced to a new digital area that we MUST be on!

The Perfect Spotify Salon Playlist

  Phorest Salon Software has been chatting recently with salon and spa owners about the kinds of music they play for their clients and if they have a salon playlist.  Some said they liked classical music, some said they liked to play the radio, some even said they prefer no music at all! But overall we … Continued