Do You Dread The Words … "Am I Getting a Pay Rise?

Many years ago … a few months after I introduced a computer system into my salon and started measuring my business properly I realised I had a team member who was growing her client numbers and takings quite rapidly. Naturally I wanted to reward and encourage this behaviour so I sat her down, said ‘well … Continued

Don`t forget the Golden Rules for SMS Marketing!

Thinking of setting up an SMS campaign ? Remember these four golden rules to make SMS Marketing more successful for your salon. 1. Include a timeframe Create a call to action and a sense of urgency so that after reading the texts they are encouraged to book before putting it on the back burner. 2. … Continued

The Real Secret To Getting Facebook To Work in Your Salon

With Facebook we tried literally everything. We went to all the seminars and did all our homework. We were sending out all kinds of hints and tips…making it more about the customer than us, pictures, questions…you name it we did it! Then the odd time, and I mean the occasional time we would post a … Continued

How The Threat of Staff Tribunals Saved My Salon…

Sometimes we get shaken in our business and that is what motivates us to move forward. If I am perfectly honest I was shaken. A few years ago, I found out that one of my girls was not doing her job. She was answering the phone and turning clients away even when she had availability. … Continued

WARNING: Why Web Deals Could Be Killing Your Salon!

Profit is a slippery customer, isn’t it? As Salon Owners we can’t survive without it, can we, but most of us learn the hard way that making a profit consistently isn’t the easiest thing to do, even when the economy is strong … so I want you to spend a few seconds imagining just what’s … Continued

Caution: Twitter Mistake Number Three That Might Make Your Followers “Unfollow”.

I’ve a huge problem with my Twitter account. Half naked women keep following me and Tweeting me and direct messaging me weird links. You probably get them too and it’s a very obvious type of spamming. So you just delete and block, right? If you’re not…do…even if it adds to your twitter numbers it’s really … Continued

How Do You Increase Retail Sales In Your Salon or Spa?

You sell every minute of the day. You sell a night out to your friends. You sell a holiday destination to your husband. You sell an extra coffee break to your boss. We all sell all of the time. So the argument that therapists cannot sell holds no water. When it comes to harnessing your … Continued

Caution: Twitter Mistake Number Two That Might Make Your Followers “Unfollow”

You’ll all be relieved to know that my Summer Resolution is to be less long winded. So I’ll try keeping this rant a little more concise. So in part two of the war against petty-twitter-misdemeanours we will look at why… Nobody Likes a Split Personality Imagine following Jedward. Tough concept? But let’s go with it … Continued