4 Tips On How To Create Clear Communication in Your Salon

“The single biggest problem with communication is the illusion that it has taken place.” George Bernard Shaw As business owners you have to think of everything. It will come as no surprise that ensuring communication among all your staff can get lost in your list of priorities. When working on the front lines things often … Continued

Are You Wasting This Secret Advantage?

It’s tough out there at the moment, isn’t it, but the good news is … you do have a secret advantage, if you choose to use it.  It’s such a powerful advantage that one salon owner I’m working with used it to grow her salon turnover by 49% last year, without moving premises or taking … Continued

Why Discounting Is 100% Wrong!

One of the main reasons discounting can be harmful to the long-term health of your business is that you can get stuck in cycles of constant money off or percentage off offers. What can tend to happen is that the trend only ever goes one way, the percentage gradually increasing until you are pushed to … Continued

Communication Is The Key To Success

In the past few months I have had to go through a bit of a transition on a personal and professional basis. Interestingly friends and business clients I know have indicated to me that they have been on similar journeys! Let me explain. In recent times some people have had to start a new venture … Continued

How To Make Your Marketing Pay!

Has someone ever rung you at the salon and tried to sell you advertising space … of course they have!  And … I’m prepared to bet that at least once, you’ve said yes to their offer, placed an advert and then wondered whether it was worth it or not. You might have told yourself that … Continued

Monkey Business Or Man's Business

A lot of salons can get a bit nervous about adding men’s treatments. But the thing is there is an opportunity for much greater revenue if you tweak a few things to include male treatments. It can seem a bit daunting and often it can even seem like men aren’t interested, but men’s beauty is … Continued

The Fastest Way To Grow Your Salon Profits

Do you need to make more profits in 2013? If you do, you’re not alone. I was talking recently to an accountant who does the books for his wife’s salon. During our chat, we discussed their urgent need to improve profits, so I asked him; “What’s the single most effective thing you could do to … Continued

Get 2013 Off To A Flying Start With This Simple Tip!

Hello again. I promised you some practical tips for getting 2013 off to a good start and you can’t get more practical than creating a marketing plan! I don’t know if you’ll be amazed to discover that the vast majority of salon owners won’t have a plan for their salon marketing in 2013? They’ll just … Continued

Prepare To Be Shocked By These Figures!

Recently I saw some research that showed just how dramatically the salon market has changed in the last year or so. New client retention for salons has fallen from the average of 50% (over the last 10 years) to just 19% this year! Put another way, back then you only had to find 2 new … Continued