Facebook Salon Marketing – Should You Be Boosting Your Posts?

Facebook salon marketing –  we’ve all been there. You take the time and effort to set up a Facebook page, you manage to build a healthy fan following, and yet your daily posts don’t seem to be reaching your audience the way you thought they would This is where most companies find themselves when looking … Continued

7 Reasons Why You Should Kickstart Your Very Own Salon Blog

It may be a bit of a commitment setting one up. But if done correctly, after a few months, you should start to see your fan-base (and in-turn your client base) grow and it will have a real impact on your salon’s growth. However, if you are still on the fence about whether or not … Continued

Just How Popular Are Selfies? 7 Amazing Stats Breaking Down The Year’s Biggest Trend…

To Celebrate the launch of our brand new feature the #SalonSelfie, we thought we might put together a fun little list of trivia, stats and figures that show just how popular the selfie trend actually is! p.s. if you are at Olympia Beauty show don’t forget to drop by stand D100 to see our #salonselfie … Continued

Salon Social Media Explained Over a Haircut

  These days it seems like there is a never ending stream of new social media sites, right? Facebook, Twitter, Pinterest, Instagram, Foursquare, LinkedIn, Vine… I mean, it’s like every few months we are introduced to a new digital area that we MUST be on!

New Phorest eBook: The Salon Owners Ultimate Guide To Twitter

We’ve done it again! After the success of our other eBooks (Retention Marketing: My New Clients Are So Last Season and The Salon Owners Ultimate Guide To Facebook), we here in Phorest Salon Software thought it would be a great idea to write another one, this time dedicated entirely to Twitter – voila: ‘The Salon … Continued

The Selfie: the Biggest Marketing Opportunity For Hair And Beauty Salons in 2014

As we are over half-way through 2014, this seems like a good time to take a peek at the current state of the Hair and Beauty industry through the social media lens.  Are you up-to-speed with the ever-changing dynamics of the marketplace, as well as the year’s most popular trends? Well, we have an idea … Continued

Get Your Copy: The Salon Owner's Ultimate Guide to Facebook

Phorest has just released a new ebook – The Salon Owner’s Ultimate Guide to Facebook. We’ve put this together so you can master the social networking behemoth and see a real return in clients, profits and referrals  for all your hard work and creativity. Normally it costs £12.99, but if you’re reading this post all you … Continued

Getting Your Salon Started on Pinterest

From an early age children build scrapbooks of memories. By the teenage years, that scrap-booking passion may have converted into a passion for keeping a diary of your thoughts, ideas and desires. By college, you may have had a pinboard to keep notes, ticket stubs, pictures and birthday reminders. Now imagine if you could stumble … Continued

Beauty Salons with Online Booking have 29% Higher Revenue

The current issue of Professional Beauty (October) contains a fascinating feature on the state-of-play of beauty salons in the UK. The reality is startling – beauty salons who provide the ability to book online, have on average, a 29% higher turnover… London vs. the rest of UK Beauty salons in London are making a third … Continued