Creating Exquisite Salon Email Subject Lines (+ Easter Templates)

Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say … Continued

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them know how successful their products are or how clients are reacting to them? If you don’t, it’s probably time you should. Strengthening your relationship with your … Continued

Try This ‘Quiet Day Plan’ To Drive Bookings To Your Salon

Driving clients to your salon on quiet days or after someone cancels an appointment on short notice can often prove to be difficult. In those cases, you’ll find that having a ‘quiet day plan’ in place to put into action straight away (or even the night before), can really help. “Hmmm, a ‘quiet day plan’.” As … Continued

3 Successful Salon Mother’s Day SMS Campaigns You Can Steal

As I was trawling the internet to see what salons and spas had begun to promote for Mother’s Day, I stumbled upon this great caption: “You know you have reached that age when you hear your mother’s words in your head more than most! What are you doing to celebrate and recognise the mummys in your … Continued

Top Salon Lighting Tips To Complement Your Interior Design

There’s no way around it: salon lighting can make or break your interior design on top of throwing off existing and potential clients. When well thought-out, however, it can enhance every single step of your customer journey and daily tasks. Everything, from the placement to the type of bulbs you decide to use, plays its … Continued

How To Use GDPR To Build Trust And Show Clients You Care

The General Data Protection Regulation (GDPR) law came into effect in the EU on May 25th 2018; a regulation that put consumers’ data protection to the forefront and made way for a much more concerned and ‘private’ customer. With this in mind, building strict GDPR compliance and knowledge in your business is a way to … Continued

The Very First Steps To Successful Salon Marketing Strategies

It’s all good and well to know the difference between traditional and digital marketing, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can feel like a daunting process. If you’ve ever asked yourself, “Where do I start, how often can I contact my clients and what are the … Continued

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February and in March, we’re back at producing our marketing toolkits! We just couldn’t leave you without some Mardi Gras and Valentine’s Day salon marketing ideas!

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job has been around for years, just not exactly in the way we’ve seen it rise with the likes of social media. The one thing that … Continued