The Daily Deal – an Effective Way to Damage Your Brand and Deplete Your Profit

Daily deals – a temptation that many salons have and will give into. It seems like an easy and effective way to get new clients through the door. Thousands of people will receive an email with your salon and services in it – it has to work right? Think about it. You’re increasing awareness, and … Continued

The 8 Commandments of Impeccable Client Management

Like any business, your clients are what keep your business going through good times and bad. While some may be painful to deal with, you can’t afford to lose a single client. Follow these 8 simple commandments and you will build loyal and understanding clients that will want to come back to your salon again … Continued

A 20 Day Plan to Run a Successful Make-up Promotion in Your Salon

It’s easy – all you have to do is run a successful make-up promotion in the comfort of your own salon to earn £2000 + in an evening. How? A successful event will be the result of effective planning; in fact it’s one of those 80:20 rules: 80% planning, 20% delivery. Here’s your 20 day … Continued

3 FREE SMS Ideas to Create a Product Sales Heatwave this Summer

Summer, a season associated with heat and fun. There’s a sense of optimism in the air as everybody waits standing by the window hoping the sun appears for their after-work and weekend fun. The question is are you standing by the window waiting for after-work and weekend clients? You can’t control the sun but you … Continued

Why Sending a Reminder is So Important

I’m a few wisdom teeth away from being finished with my dentist for the foreseeable future. However, I should be finished with them already. I’m not the kind of person that would “no show” on purpose. Working with salon owners has taught me the importance of honouring my appointments. So I was horrified when I … Continued

(3 FREE Templates Included) Use SMS to Get New Clients through Facebook

You have so many options when it comes to talking to your clients: mail, email, SMS, Twitter, Facebook, advertising in the press and many more. As a salon owner you have to try, by any means possible, to use these tools to capture potential clients and keep that cash drawer from running dry.  Have you … Continued

Why a Treat is Better for Your Business than a Discount

A survey of UK consumers in 2012 by Ipsos MORI, found that 70% of consumers prefer a loyalty scheme that offers them better services for being more loyal over occasional discounts. In a nutshell, the majority of your clients are not motivated by the saving but are motivated by being rewarded with additional services for … Continued

3 Salon Mother's Day Email and SMS Promo Ideas

Mother’s Day is fast approaching, and while it’s obviously a day to show your unconditional love for your mother. It is also a great opportunity for you to make a lot of people very happy. Salon Mother’s Day specials are one in a million around this time and you are probably thinking up ideas of … Continued

How to Run a Special Offer While You’re Tucked Up in Bed

You might find that you have the best intentions when it comes to running a special offer. But the thing is getting around to it! Well our New Online Booking System allows you to set up a special offer at the touch of a couple of buttons and then you can simply text and Facebook … Continued