What If All Your Clients Spent An Extra £10 Per Visit?

What if every client spent an extra £10 per visit? How many clients do you have? 500? 1000? 5000? What if all these clients spent an extra £10 with you per visit? Hell, what if even a percentage of them did. Recent Phorest research has shown that, on average, our clients would have roughly 2,000 … Continued

If You Never Ask You Will Never Know

Like everyone, when tough times came along we were scared, we weren’t really sure what to do. Everyone was panicking and it was hard not to join in. We decided that we wouldn’t be victims of the bad news. It was tough in the face of all the scare-tactic media, but we were adamant that … Continued

Don`t forget the Golden Rules for SMS Marketing!

Thinking of setting up an SMS campaign ? Remember these four golden rules to make SMS Marketing more successful for your salon. 1. Include a timeframe Create a call to action and a sense of urgency so that after reading the texts they are encouraged to book before putting it on the back burner. 2. … Continued

The Secret to Securing Summer Bookings With These 4 Sms Ideas

With the sun finally deciding to give us some much needed attention, it is impossible to escape those friends (we all have one) whose camera is constantly in their grasp. These trigger happy people who never needed an excuse to “pap” are sent into overdrive once the sun is shining . Especially with all the … Continued

Looking For Some Marketing Inspiration In Your Salon? Try These 4 Ideas

I was talking to a salon owner friend of mine a while back and she told me that things were a bit flat and was wondering what to do. We chatted about a few things and I asked her whether she was using all the tools available to her on her salon software system? It … Continued

If You Have Never Had A Loyalty System In Your Salon, You Better Read This

You’re business survives and thrives on repeat business. If you have a salon software system then you are tracking who these clients are and how many of them book again and how often they book. But more importantly you’re salon software system should offer you a loyalty tool so that you can increase how often … Continued

How To Make A Bad Review A Good Thing!

You’re not a fan of bad reviews I’m sure. But loath them as you may, you’re still going to get one every so often – because like it or not YOU’RE NOT PERFECT! What really matters is how you deal with bad reviews. Like a lot of people do you see them as the kiss … Continued

WARNING: Why Web Deals Could Be Killing Your Salon!

Profit is a slippery customer, isn’t it? As Salon Owners we can’t survive without it, can we, but most of us learn the hard way that making a profit consistently isn’t the easiest thing to do, even when the economy is strong … so I want you to spend a few seconds imagining just what’s … Continued

How Do You Increase Retail Sales In Your Salon or Spa?

You sell every minute of the day. You sell a night out to your friends. You sell a holiday destination to your husband. You sell an extra coffee break to your boss. We all sell all of the time. So the argument that therapists cannot sell holds no water. When it comes to harnessing your … Continued