You’re business survives and thrives on repeat business. If you have a salon software system then you are tracking who these clients are and how many of them book again and how often they book.
But more importantly you’re salon software system should offer you a loyalty tool so that you can increase how often your clients come back and even more significantly – how much they spend.
If you don’t take advantage of your loyalty option then you are missing out on a significant asset that is there waiting for you in your salon. It is like having buckets of crude oil underneath your house but not taking it out of the ground.
Here are some stories from salon owners who tried loyalty in their salons:
Clare Cockell is the owner of “The Reef” salons in Sevenoaks & Maidstone, Kent, UK.
We have found the loyalty system really good and clients love it (men and women!) – just today a client commented how generous we are as she still has more points to redeem – great that it obviously makes her feel special and loyal and she visits regularly every month.
It was very easy to implement and people are happy that they do not need to fill in forms and that it is simple to set up.
It really does work – 36% of My Loyalty clients have re-booked and paid for the free treatment they initially received, and in many cases more than just the once.
Lilac Miller runs Sleeping Beauty, a chain of beauty salons in Inverness & Lerwick in Scotland.
The Phorest system is fantastic for our salon because you don’t give away discounts or freebies for treatments people may have paid for anyway the rewards are only for things the client has never had before. The key-ring also helped with future bookings as it was a constant reminder of our telephone number and website for the client.
I think overall the system helped us stand out from the local competition as no one else was offering a similar service. The thing that stood out with the Phorest system was that the loyalty system that seemed to be very easy to setup and operate but reward clients. Also as the model was similar to that offered at boots, Tesco etc it was not alien to the client and we felt it would be easy to explain and introduce.
It really is one of the best things about the Phorest system and very easy to setup and use. There is very little expense involved in setting up the loyalty scheme and it means that future promotions etc can be used to give points to clients rather than discounting which will save money in the long run. The system acts as a point of difference and creates greater brand awareness of the business.