So much of a salon owner’s time and effort is dedicated to getting clients through the door (one of the many plates to spin when running a business, right?). It has been said that it costs 10 times more to get a new client than to retain an old one. That’s why it is beneficial to commit time to reminding lapsed clients about your business and encouraging them to come back. What if all it took was a few SMS message templates?!
In the past, we’ve been asked for help in coming up with some creative marketing ideas to target clients who hadn’t returned in over 6 months. We thought that this might make for a good article for you guys.
Returning Client SMS Message Templates
Designing a casual, friendly and relatable SMS message can greatly help getting customers’ attention and reminding them of your brand whithout sounding too pushy or desperate.
Sending a reminder SMS with a time limit can help push wayward clients back through your doors.
DON’T FORGET to add an opt-out option at the end, and maybe the client’s first name at the beginning (if you’re using Phorest software). Personalisation dramatically increases the success of an SMS campaign.
–> We miss you. Receive a complimentary blow dry if you come in before the end of the week. – Uppercuts 01 001 0011
–> We haven’t seen you in a while. Get 100 TreatCard points on the house by booking your appointment today! – Beauty Rooms 01 001 0011
Birthday reminder SMS messages: Did you know that with the Phorest System you can set-up automated birthday texts to go out to clients? What better way can you connect with long-lost clients than by reaching out on their day of celebration and offering them something special?
–> Wishing you a happy birthday from the team @CitySalon. As a special B-Day treat, your next appointment is half-off. This month only!
–> HAPPY BIRTHDAY! To celebrate your special day, pop by The Beauty Shop this week and get your exclusive B-Day Pressie!
If a customer hasn’t come back in a while, then perhaps it might be best to offer them a valuable incentive. Now, we typically don’t support discounting but in this case, it can be quite beneficial. Maybe an SMS message along the lines of:
–> We’d love to see you again! Book your appointment @Uppercuts today & get a goodie bag of amazing products! 01 001 0011
Or maybe, don’t even treat them as long-lost clients. A straightforward value text can intrigue them enough to have them come back. BOGO Deals (Buy One – Get One deals) are some of the most engaging types of SMS offers you can send. A study showed that 68% of clients prefer this kind of deal to any others.
–> Free Shampoo when you purchase one of equal or greater value. Show text to redeem EXP 31/05/15. Call 01 111 11 today.
There’s nothing wrong with having a little fun with your SMS marketing. A little outside-the-box approach to securing those tardy clients could be:
–> Solve our riddle & win a treatment @Uppercuts: What is grown, yet can be bought? Painted or left bare? Answer 0772 868679958
…a nail is the answer to that one!
Just pop a mobile number in it so you can get responses. Before sending, bear in mind that people may use that number going forward for appointments.
Extra For Phorest Clients: Client ReConnect Feature!
If you are using Phorest Salon Software, then you may or may not have heard of our world first client retention feature: Client ReConnect. Imagine if you had someone in your salon dedicated to making sure that your best clients came back. They’d dig through your client list, find the top clients who haven’t returned as per usual frequency and then contacted them to book an appointment? Well, that’s Client Reconnect in a nutshell.
To learn more about Client ReConnect, check out our product feature blog!
Oh, and if you need help setting it up or organising a first retention campaign through it, feel free to contact Louise Reindl -our SMS Advisor here in Phorest- at <firstname.lastname@example.org>.
I hope you enjoyed this blog. Please feel free to use any of these SMS message templates above. Again, just remember to add an opt-out option at the end, and maybe the client’s first name at the beginning (helps keep it that little bit more personable).
Thanks for reading!
If you would like more tips for getting your clients flooding back through your doors, then you’re going to love this new eBook! Download it today!