Where leaders love to learn

Capture The Salon XMas Magic: Win A Polaroid Digital Camera!

When coming up with monthly giveaway prizes, we always consider the time of the year. And with Christmas knocking at our doors, we thought that at Polaroid Digital Camera would make for a great early Christmas present for one lucky winner! Think about it: with the Polaroid Snap, not only will you be able to … Continued

The ABC’s Of Listening To Podcasts: Getting Started

Podcasting is nothing new. In fact, people have been recording and publishing podcasts since 2004. Fast-forward 13 years, and according to one survey in 2017, 42 million Americans above the age of twelve listen to podcasts at least on a weekly basis. That’s just in the United States (unfortunately, I haven’t been able to find Irish … Continued

Creating Urgency In Your Marketing – The Salon Marketing Q&A #10

On this episode of The Salon Marketing Q&A, we look at getting salon clients to act with a sense of urgency.

A Practical Guide To Using Phorest’s Email And SMS Templates

We don’t often dedicate a full blog post to the perks of being a Phorest Salon Client, but given the popularity of the monthly marketing toolkits, here we are today. Did you know that being part of the Phorest family gave you complete access to a range of free email and SMS templates already uploaded to your … Continued

How To Make A Clear Financial Decision About Your Business

“Every decision you make should be a financial decision.” That sentence, to me, is a motto. It’s a way of thinking, and it helps me revisit what works and what doesn’t without any emotional attachment. Most importantly, though, it allows me to stay within budget.

Are Your Salon Gift Cards Really Working For You?

Salon gift cards aren’t anything new. In fact, most of you probably have them displayed at your reception desk. But are they something that you actively market to your clients? Is it even worth it?

The Best Social Media Automation Tools For Salons & Spas

You know it yourself; Christmas is sneaking up fast and time is slipping through your hands like water. And while it’s the busiest time of the year in the salon, it doesn’t mean your social media marketing should suffer. In fact, it doesn’t have to suffer at all. There are many social media automation tools … Continued

The Importance Of Choosing A Comprehensive Insurance Policy

*Please note that the following information may differ from country to country. ESA Consultants operates in Ireland. I’ll start this article by declaring my independence. I am not connected to any insurance company. However, 30 years of dealing with Safety and HR Legal matters has proven to me that only a fool in a fair … Continued

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. They’re like an additional memory card to your brain. Let’s be real; you can’t possibly remember every … Continued