Where leaders love to learn

You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

Salon Motivation: The incredibly important lesson you can learn from the humble Jigsaw puzzle!

Most salon owners don’t do Jigsaws but ask those who’ve got small children if they do them and the answer is yes! But how does a child choose a puzzle they want to complete? The answer is always –> It’s the one with their favourite character on the front: Fireman Sam, Peppa Pig, Doc McStuffins, … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued

Become A Master Of Customer Service Through Your Salon Client Card!

I’m sure you have heard the saying ‘information is power’. This is especially true when it comes to technology. The more you put in the more you get back! The Salon Client Card is your most vital tool in capturing this information but it is unfortunately one of the most under-utilised resources in many salons. … Continued

6 Tips For Creating The Perfect Salon Retail Space

Let’s admit it, retail is the bane of most salon owners’ lives… The products are there on our shelves but (more often than not) they are just gathering dust rather than making us money. The truth is, we are passionate about hair, beauty and the products we use but most of us hate selling them … Continued

The Anatomy Of A Successful Salon Email Campaign

It may not be the new, fresh or fancy but one of the greatest ways to communicate with clients these days is through email. It’s true. This is because with email marketing, you are directly contacting clients individually in a format that they are known to check regularly. When putting a salon email campaign together, … Continued

60 Second Post: 9 Really Helpful Phorest Salon Software Shortcuts

  Our support team  took the time today to come up with this helpful list of Phorest Salon Software shortcuts. Hopefully these tips will not only save you time but also make your daily use of the system easier. We also have lots more tips, explanations and information over on the Phorest Wiki.

#SalonSelfie – This Weekend Phorest will Revolutionise the industry with the Introduction of the Groundbreaking Salon Selfie

This weekend at Olympia Beauty trade show (stand D100), Phorest will revolutionise the hair and beauty industry by introducing the #SalonSelfie and we have a system up for grabs worth £2,700.