Guest Article by Valerie Delforge, Founder & CEO Delforge + Co.
Salon meetings or no meetings? That is the question. Successful teams are the ones that make time for regular meetings. However, individual or team meetings can be scarce and disjointed. Communication within your salon or spa is one of the most important aspects of a smooth business operation. Let’s look at why they’re important and some of the best practices to implement for 2017.
Avoiding Salon Meetings: The Typical Excuses
1 – Salon meetings are time-consuming
2- The team is established, they know what is happening
3- I send a newsletter to my clients and give it to my team
4- The same people always get praised
5- I don’t know what to talk about
Do any of these excuses ring a bell? And the thing is, I’m sure there are much more out there.
Why Bother Meeting Up?
Reason 1 – Procedures
Sure, meetings are time-consuming. However, they are the best investment you can make to create a winning team. They allow you to iron things out before they get out of control. They are informative, educational, bring everyone together and set standards. But most importantly, meetings allow the team to be aware of your procedures, ensuring no one can come back and say ‘they didn’t know’.
Reason 2 – Motivation
Managers of well-established teams often think they don’t need meetings. However, in this instance, meetings are essential for keeping your team motivated. You can make the meetings fun, innovative and creative. For example, I had a manager in a hair salon who used to take his team for a breakfast meeting every month. They loved it and appreciated their time out. Another manager only did this if the targets were met. Another one had their team salon meetings in their salon with everyone baking a cake for it! Personally, I used to get each team member to present something to the team, whether it be a product they loved or a treatment they were good at. This way everyone felt valued as well as feeling involved in the meeting.
Reason 3 – Updates & Brainstorming
The importance of ensuring your team knows what is happening is crucial for achieving set targets. Most great ideas come from the staff. They are the ones working with the customers and know what they want. Encouraging your team to talk about marketing ideas or new treatments not only gets them involved in your business but in the area in which they have chosen to talk.
Take Your Yearly Diary And Plan Your Meetings
Individual meetings are quarterly
Team meetings are monthly
Even if you go on holiday, team meetings should still take place. There is always time to reschedule individual meetings. These meetings should be planned well in advance, so you have time to prepare and bring a strategy together.
Individual Meetings Are For Setting The Tone
This is where you give your team their required targets, plan their individual journey within your business, talk about training or interests they have. But most importantly, get them to understand and know what you expect from each of them. Your time with them should be no longer than 1 hour, sometimes ½ hr will suffice. This allows them to have a relationship with you and improves communication which ultimately makes everything smoother.
Team Meetings Don’t Have To Be Conducted By You Only
1- Talk about results from the previous month, and any incentives won. If you feel it’s always the same people that win, why not praise someone else for their work. For example, cleanliness of their room, peer support or amazing client reviews. You can easily find alternatives to ensure everyone receives praise at some point.
2- Talk about finances and results for no longer than 1/2hr. Otherwise, it gets boring for everyone. You will be very surprised how much the team expects this and how they love to know whether they achieve their targets or not.
3- Think of educational workshops from outsiders like the brands you hold. Or even get a therapist who has a particular talent in a given area, to talk about that to everyone.
4- Go through your salon’s marketing, results and what is coming up. To keep employees focused, give them information for the month ahead only. And go through the targets or incentives you have set for these activities.
5- Get the team to have their say, get things off their chest, but adopt the Hot Dog Method of communication: positive, negative, positive. Even if it is something that cannot be resolved, finish on a positive note. Explaining why something cannot happen makes them realise your side of the story and sometimes it’s all they need to hear to get on with their jobs.
If you think you make no impact with these meetings, think again.
They are crucial to the smooth running of the business. But they need to be consistent – there is nothing worse than sporadic salon meetings. Consistency is easy once you plan ahead. So go on and get that calendar and implement them for 2017!
Valerie Delforge is a Salon Consultant with 25 years in the Beauty Industry. Valerie specialises in creating specific workshops to support managers. Having founded Delforge + Co, she is keen to support the Beauty industry into achieving their best.