Your salon business knowledge bank

The Phorest Consumer Insights Report 2025

Discover what your clients really want. This insights report reveals key trends from customers across the UK and Ireland, alongside expert advice on how to turn data into smarter decisions, stronger loyalty and sustainable salon success.

Shoot for the Stars: The Salon Owner’s Guide to Online Reputation

Download our free ebook with strategies from Bobbi Springer, Owner of the Multi-Award-Winning Allure Beauty Bar

Navigating Feedback with Jay Williams

Become a Better Leader and Improve Your Team’s Performance.

The Irish Salon Owners Guide to Tipping Laws, Tax and Compliance

All the information you need about the Payment of Wages (Amendment) (Tips and Gratuities) Act, and the pros and cons of all the compliance options available to you.

Using AI To Simplify the Running of Your Salon: Guidebook

How can you use AI to help you run your salon - from marketing, to reports, client communication and staying ahead of the competition? Find tips, case studies and prompt examples here!

The Salon Owners Guide to SMS Marketing

Learn how to reach clients, boost revenue & grow your business with SMS marketing.

Social Media Guidebook for Salons and Spas

Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today!

Client Retention Guidebook for Salons and Spas

What's a good client retention rate? How can you measure it? And most importantly, how can you improve it? We answer all these questions and more.

Phorest Strategic Growth Guidebook

In this ebook, we’ve woven together research and expert insight to give you the inspiration and action points to build your dream client base and increase revenue.

Phorest’s Industry Trends Guidebook

From inflation to gender-neutral pricing, in this ebook, we cover the shifts in culture, tech and customer trends that today’s forward-thinking business owner needs to know.

Making the Most of Your Online Store ebook

Maximise your Online Store retail revenue with the practical steps in this free ebook from Phorest.

Money Talks: Financial Fitness Essentials, or How to Make the Most of What You Earn

Making money and knowing how to manage it are two very different things. This two-part series of discussions, titled Money Talks, is designed for salon, spa and clinic business owners and their staff to learn financial literacy essentials, encourage better savings and spending habits, and build wealth for their future.

I’m a Salon Owner… Get Me Out of Here! With Valerie Delforge

Are you struggling to see the light at the end of the tunnel? Are you craving to work differently and not sure where to start? Are you fed up with constantly working on your day-to-day operations? Discover the keys to starting your strategy for finding your freedom and remembering why you started your business in the first place.

How To Step Off The Salon Floor To Grow Your Business

Does your business rule you and your life? In this webinar, learn how to get off the salon floor to gain the freedom and flexibility you deserve in both the business and your life.

Tipping Legislation, Tax & Compliance for Irish Salons [Webinar]

Mark Ronayne leads an informative webinar specifically designed for Irish salons looking to streamline their tipping management.

Unlocking Leadership Confidence with Sonia Magnier

Discover how Sonia Magnier elevates leadership confidence, inspires salon teams, and promotes workplace wellbeing for long-term business and individual success through communication and conflict resolution.

Think Tank: Thought Leadership Talks on Social Media

Maintaining a social media presence is no longer just a nice idea. It’s essential. A perfect mix of educational and inspirational talks, this session features 3 industry experts on social media-related ideas with big impact.

Wellbeing Within the Salon Business: It Starts With You

Despite the wealth of productivity tools available today, time management and prioritisation often remain a struggle. When it comes to wellness, the key is finding what works for us in our personal and professional lives and approaching that process honestly and intentionally. Join this hourlong webinar to gain greater awareness of your needs and build an action plan that inspires clarity, focus and joy in your day-to-day!

Grow Your Salon With Content Marketing (Without Burning Out)

Are you making the most of digital marketing to grow your business? Great content means more likes, more shares, more attention, more eyes on your work. Learn the basics of content marketing for salons (and how to avoid burn out) with this hourlong webinar.

Let’s Talk Goals: Why They Often Fail & How to Fix It

Providing clear direction for your staff’s efforts is vital to keeping them motivated. Staff are more likely to be engaged when they know where they stand, and what they are working towards. Learn the ins and outs of successful goal setting in this hourlong webinar.

How To Win In Business: The Key Numbers For Salon Success

Identify the key numbers behind every salon or spa's success, learn quick ways to keep control of them and get tips to help you take action if said numbers start heading the wrong way.

Unleash Peak Performance: Your 5-Step Leadership Blueprint

From targets to individual development plans, watch this hourlong session designed to help you discover various tactics that will keep your team engaged throughout 2021.

Revenue Calculator

Take this revenue health check to calculate the potential revenue boost for your salon, spa or clinic by using the revenue driving tools in Phorest to reach your full potential.

Integrated Terminal Savings Calculator

Want to find out how much time and money you could save by using an integrated payment terminal in your salon, spa or clinic? Use our handy calculator tool!

Salon & Spa Performance Benchmarks

Use our salon and spa staff performance benchmark tool to find average KPI metrics in your country.

Salon Marketing Calendar Template

Our free Marketing Calendar template gives you marketing tips, business building ideas and campaign plans for every month of the year.

Check Your Salon’s Online Health Score

Take this short survey to find out what your salon's Online Health Score is and get an individual report on how you can set your salon up for success.

The Practical Tools and Real Drivers of Salon Success

From leadership and team dynamics to client consultations and stylist development, Valerie shares practical tools and a series of workshops designed to help achieve real results, tailored for the realities of salon life.

Revolutionise Your Salon Sales Through Strategic Retail

Discover how to transform the way your team connects with clients and converts conversations into confident, feel-good retail sales.

Phorest’s August Collection 2025: Where Will You Take Your Business Next?

Discover Phorest’s latest innovations to help your salon, spa or clinic thrive even amidst rising costs, tighter margins, ever-changing legislation and staffing struggles.

How To Take A Fresh Approach to Business Planning

Leveraging Technology to Promote Sustainability and Drive Salon Profits

Tune in to this webinar with Tom Bentley-Taylor, VISH Managing Director EMEA and Danny Coles VISH Head of Sales and Operations UKI where you will learn about tech-focused sustainable solutions that drive salon profits and make the planet happier!