Christmas is the perfect time to use SMS to keep people posted about your packages, hampers, gift vouchers and to introduce them to new treatments and styles.
You know that Christmas feeling… the bad one! Everybody is tripping over themselves at the till trying to put through payments, process vouchers, make appointments and answer the phone.
The current issue of Professional Beauty (October) contains a fascinating feature on the state-of-play of beauty salons in the UK. The reality is startling – beauty salons who provide the ability to book online, have on average, a 29% higher turnover…
A lot of salons starting out on Facebook create a ‘friends’ Facebook page and not a proper page that gets ‘likes’. As a Facebook trainer for salons, I get asked a lot of questions about why you should switch over and how.
AAAARRRGH WHERE TO START?!! Facebook advertising can definitely be hair pulling material, especially seeing as it seems to be changing constantly.
Jennifer Fox started Cherry Red hair salon just over six months ago. Like many salon owners, aspiring or current, she faced great uncertainty and learned some hard lessons along the way. Here is her advice…
I want to start by asking you a question, “Would you let an untrained hairdresser cut you hair?”. “Absolutely not!” is more than likely the answer on most peoples’ lips.
The Phorest training and marketing teams get asked a lot about Facebook referrals. This is a tricky one! Facebook is all about your network right?