August Salon Promotional Ideas To Boost Online Bookings

august salon promotional ideas

With everything going on day-to-day in the salon it’s easy to slip behind marketing opportunities. For those who were wondering where the July Marketing Toolkit went, the industry-wide #30Days2Grow campaign took its place. However, we’re back at it this month with your August salon promotional ideas and marketing toolkit!

Also, if you haven’t yet heard of #30Days2Grow, it’s not too late to join the 1400+ salons participating! Find out all about the initiative here.

august salon promotional ideas
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Related | August Salon Marketing Ideas To Boost Client Loyalty

August Salon Promotional Ideas

Girl Friends Day | August 1st, 2017

On Social Media

This is all about the girl friends… as in friendship! Nothing to do with romantic relationships!

  • Offer extra loyalty points for friend referrals and promote it online with a redeemable code
  • Run targeted Facebook ads promoting your offers
  • Host a photo competition in which the ‘bestie’ picture with the most likes wins a treatment for the 2 girl friends

On Your Salon’s Premises

  • Offer a complimentary glass of fizz for girl group bookings
  • Create a special retail package branded somewhere along the lines of ‘A Gift For Two’ or ‘Best Friends Only’

Download the August marketing toolkit for quotes graphics for both Instagram and Facebook, GIFS for Facebook promotions, and pre-made ad graphics.

Single Working Women’s Day | August 4th, 2017

SMS & Email Marketing

Single working women across the world don’t get nearly as much recognition for their hard work as they should. Why not take this day as an opportunity to celebrate them? Market your SMS and/or email promotion your busiest female clients and offer them a time to breathe, relax and take care of themselves. For the ones who book in with you, why not leave them a personalised card on their chair or treatment bed so that when they arrive they feel extra welcome and appreciated? 😉

Download the August marketing toolkit to avail of 10 SMS templates.

International Youth Day | August 12th, 2017

On Social Media

  • Create and promote a special offer for parents who book in with their children that day (or week)

On Your Salon’s Premises

  • Bring in colouring books and crayons for the kids in the salon that day
  • Get in touch with a local youth organisation to see how you can help give back to your community

Download the August marketing toolkit and get the ‘how-to’ checklist to approaching charity and youth organisations.

Men’s Grooming Day | August 18th, 2017

On Social Media

  • Run a ‘tag a friend and share’ sweepstakes on Facebook and Instagram – your prize could be Haircut & Hot Towel Shave vouchers redeemable in your salon or barbers
  • Have a 3 for 2 offer on retail products in your business that day and advertise it on your social media channels

On Your Salon’s Premises

  • Create a special ‘Gentlemen’s Package’ for the day (for example, haircut, facial & hot stone massage, possibility of adding a glass of whiskey or brandy)
  • Run an educational event like an ‘Introduction To Grooming’ short evening class

Download the August marketing toolkit for Men’s Grooming Day graphics.

august salon promotional ideas

Back-To-School: The Perfect Time To Capitalise On Online Bookings

As August and September mark the return to school and regular routine, it also means your clients’ schedules will become increasingly busy too. Why not facilitate their booking process with these August salon promotional ideas? Think about it this way: as they become just as busy as you, when will they find the time to call you during working hours?

The Advantage Of Online Bookings

  • On average, online bookings increase salons’ revenue by 30%
  • Allows your clients to book at their convenience, 24/7
  • Clients get immediate access to treatment descriptions, prices and durations
  • Online bookings reduce cancellations and no-shows

August Salon Promotional Ideas For The Back-To-School Period

  • Hair conditioning treatments
  • Back-to-school retail product packages
  • Student offers on special treatments
  • New season, new look specials
  • Group booking rate

How To Promote Your Online Booking System & Offers

  • Run a paid Facebook Ad promoting an offer and target clients and non-clients in your area (download “The Salon Owner’s Ultimate Guide To Facebook” for a full how-to guide).
  • When you post on either Instagram or Facebook, make sure you add your booking link in the caption.
  • If using Instagram, don’t forget to use hashtags in your posts to reach your audience. For instance, #citysalon #onlinebooking, #hairandbeauty, etc.
  • Leverage before and after photos to promote your services and encourage people to book online.
  • Update your voicemail greeting to mention you have an online booking system.
  • Use your online booking link as a call-to-action in your email newsletter and SMS marketing messages.
  • Talk to your web developer to get the system up and running on your website.
  • If you’re a Phorest client, get a salon branded app for your business!
  • Give extra loyalty points to clients who book online.

Related | How To Get The Most Out Of The Online Booking Feature?

 

As I always say, just because you have online bookings on your salon’s website or Facebook page, it doesn’t mean people have heard about it! 😉

Don’t forget to download your August Marketing Toolkit right here, for free!

august salon promotional ideas

Not a Phorest client? Request a free demo today and see all the other ways we can help you get clients in more often, spending more!

Thanks for reading,

#LetsGrow