Build High-Performing Teams: Turn Performance into a Team Habit

Your staff are the heart of your business; they drive client satisfaction, revenue growth, and champion your unique culture that keeps people coming back. When they’re aligned, everything runs better. But on busy days, it’s easy for their focus to drift. The solution isn’t to work harder, but to make performance visible, shared, and easy … Continued

Maximising Appointment Value: From Securing Higher Tickets to Flexible Add-Ons

When you’re trying to grow, ‘more bookings’ isn’t the only solution. Often, the biggest win comes from protecting existing revenue and maximising the value you get per appointment while still delivering exceptional service. In a busy salon, spa, or clinic, the diary can already be full, yet revenue can seep through the cracks: a deposit … Continued

Amplify Client Connection: How to Stay Present & Prepped with Phorest AI

Your clients expect the best from you. Fast replies, personalised service, and streamlined communication are all part and parcel of a modern client experience. These expectations put pressure on beauty and wellness businesses to deliver consistent results. That pressure shows up in two places: During these peak moments when your schedule is packed, you and … Continued

7 Things You May Not Know You Can Do With Your Phorest Salon System

As we knuckle down after the holiday season, you may have a bit of downtime after the crazy festive period. This is the perfect time to get to grips with some of Phorest’s ‘hidden gem’ features that you may not have used yet.  Set yourself up for a successful 2024 with these 7 things you … Continued

Phorest Salon Marketing Toolkit: December Edition

We know that the holiday season is the busiest time of year for your business. That’s why it’s so important to plan your marketing, social media, and events in advance. To help you get ready for the rush, we’ve compiled our December and January Marketing Toolkits so that you can get everything ready to have … Continued

Unleash Spooktacular Revenue Boosters: Halloween-Themed Promotions and More

Halloween is nearly here, meaning it’s the perfect time for salons to brew up some wickedly good revenue-boosting strategies.  Don’t be afraid to get creative with Halloween-themed promotions, campaigns, and fun services to grab your client’s attention and encourage them to spend money on retail and booking appointments. Hauntingly Good Email & SMS Campaigns Why … Continued

10 Tips To Perk Up Engagement On Your Salon Instagram Profile

Instagram continues to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand the challenges you face in staying ahead, so we’re here to share 10 detailed Instagram tips to help you grow audience engagement … Continued

How to Defend Your Salon Against Fraudulent Chargebacks

Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to protect your revenue in the event of chargeback fraud. What is Chargeback Fraud? Chargeback fraud exploits the standard protocol banks have in place to protect … Continued

Payday Marketing; Your Salon’s Secret Revenue-Booster

When people get paid, they are 11X more likely to go on a shopping trip, making payday one of the best times of the month to ramp up your marketing efforts and encourage clients into your salon, clinic, or spa.  Payday marketing can be especially advantageous during the quieter months of the year. The goal … Continued