(VIDEO) Phorest Hot Seat – Susan Routledge Reveals 'How to Get Out of Your Column'

A couple of weeks ago, we had the pleasure of catching up with our dear client Susan Routledge here in the Phorest HQ. As some of you will know, Susan started out 25 years ago with a small salon in the North East of England and that has built up into an award winning business. … Continued

Make Sure You Put an Opt Out in Your SMS Marketing

It is very important that you put an Opt Out message at the end of your text message promotions. This is to enable your clients to easily stop receiving messages from you should they wish. Most clients (about 90% according to the stats) will be happy to receive promotions but those that don’t should be … Continued

We Have an Important Announcement About The New Phorest Software

Last week we announced the official launch of Phorest Cloud, our brand new salon software that we have spent the last 3 years building for you. As you know technology and marketing is changing rapidly. People are connecting, sharing and discussing yours and other salons on social networks such as facebook and twitter every single … Continued

How to create excitement for you, your staff and your clients…

I was driving into Dublin city a few days ago I couldn’t help but notice a huge image of Madonna on the back of a bus. I thought to myself there she is again! Love her or hate her you have to admire the way the woman has been around for so many years, she … Continued

How To Make A Bad Review A Good Thing!

You’re not a fan of bad reviews I’m sure. But loath them as you may, you’re still going to get one every so often – because like it or not YOU’RE NOT PERFECT! What really matters is how you deal with bad reviews. Like a lot of people do you see them as the kiss … Continued

The Future of Medi-Aesthetic Treatments in Salons

One of the big margin services that beauty salons have been offering over the last number of years is the Botox Doctor. This is where a salon advertises to their clients the visit of a botox doctor once a month on a specific day. Clients book appointments with the doctor through the salon. The salon … Continued