BREAKING! We’re Running A New Salon Owner Event: Phorest Bootcamp

When I used to play high-level sports, we’d always have a short, intensive and rigorous course of training before the start of every season. We called it a bootcamp. In fairness, you’re probably familiar with the concept. But hear us out, we’ve taken the idea, flipped it around and created a brand new salon owner event: … Continued

Marketing Salon Education Classes To Suit Your Needs

Thinking about going “back to school” yourself to become a better marketer? Look no further. Instead of choosing one particular subject today, we have gathered all the September marketing salon education classes that we offer at Phorest! Learn at your pace for free and most importantly, at your convenience (work, home, on a daily commute). … Continued

Phorest Charity Event Recap: All Smiles & 1950 Vibes

Every year, we organise and host what we call the Phorest Charity Event, an annual event for a local charity in our community. This year, the Phorest Charity Event was in support of The Friends Of The Elderly. What better way to support them than by hosting a dinner dance day in The Gresham Hotel … Continued

Prime Back-To-School September Salon Marketing Ideas

Except maybe Christmas, the longest and most lucrative shopping season of the year has to be Back-To-School. And if clothing and supplies companies can make hit record-breaking profits during that period, you can too. In all honesty, the number and types of September salon marketing ideas are infinite. It’s just a matter of selecting a few … Continued

PB North 2016: The Must-Have Survival Guide for the Salon Event

Last year, Professional Beauty North welcomed over 15 000 beauty professionals to Manchester Central. This year, the salon event is back to showcase the latest innovations in beauty products and services. Additionally, at this salon event, professionals from the beauty industry with be updated on forthcoming beauty trends and education. That being said, trade shows … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

Salon Social Media Tips: Using Instagram Stories

Last week, Instagram launched a brand new feature they called ‘Stories’. At the time of its launch, everyone’s lips read: “They copied Snapchat”. But it seems like brands and Instagram users are catching on to it… So the main questions are: what are Instagram Stories, how do they work and in what way are they similar or different … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

August Salon Marketing Ideas To Boost Client Loyalty

Coming from a background of writing profiles and spotlights within the arts, I have been trying to come up with a creative way to showcase salon owners, in a way that could help the industry grow. Recently, we received a few suggestions stating we should refresh our monthly marketing ideas, as international days sometimes felt … Continued