Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and working at my salon, I’ve realised that generally speaking, when it comes to business matters, beauty salons tend to have a better grip on the issues than … Continued

Salon Reception Areas Need To Be Rethought Of… But Why?

Lately, I have been on a mission to revolutionise my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn the first and last client touchpoint into a strong commercial asset that impact revenue. Ok, so “revolution” might come off strong, but being French, I thought it … Continued

15 Hair Quotes To Use In Your Salon Marketing And Displays

Writer’s block. It happens to all of us. If I’m honest, it must happen to me at least ten times a week: I could be about to write an introduction for an article, a caption for a photo on Instagram, an email, anything. Sometimes, words just don’t seem to want to come out. In these … Continued

Get Long Lost Clients Back With These SMS Message Templates

One of the many plates to spin when running a salon or a spa is getting clients through the door. Of existing and new clients, many salon owners choose to concentrate their efforts in the latter when it actually costs 10 times more to do so than to focus on retention. If that your case, if you … Continued

Salon Branding: What Does Your Business Mean To Clients?

Let’s talk about your salon branding. When you think about a company like Apple, what comes to your mind? Even if you don’t own an Apple product or know too much about Steve Jobs and Apple’s story, you probably have a sense of the brand. Because a brand is more than just a label or an identifier … Continued

May Salon Marketing Guide: Warm Weather, Weddings & More!

Wedding season and warm weather are upon us! Which means two things for your salon/spa. First, that if your clients aren’t already starting to book their holiday flights, they’re about to. Time to get them prepped for the sun before they head off. Second, those who’ll be tying the knot will start booking their hair and … Continued

The Art Of Boosting Loyalty & Rebooking Salon Clients

This week on #30Days2Grow, participants are being put to the challenge of working on two things: loyalty and rebooking salon clients. No easy feat. It requires a shift in our thinking. The question shouldn’t be “do you bring up those conversations?” but rather “how do you bring them up effectively with clients?”

25 Salon Conversation Starters To Use With New Clients

Being a stylist, therapist or hairdresser might require you to put on an extroverted persona, but that doesn’t mean you always feel at ease meeting people. That being said, your chair is a special place. A place that makes people look and feel like a million dollars. That’s as much about the experience of being … Continued

The 10 Components Of The Perfect Instagram Business Profile

You want to put your salon or spa in the best possible position for attracting new clients and getting more online bookings. Social media can help with this, however, on Instagram, you have very little space to do this. The Instagram ‘Bio’ section only allows for 150 characters, and your username must fit under 30 … Continued