Creating Your Salon Mission Statement

Does your salon have a mission statement? A clear-cut declaration of intent that informs you and your team of precisely what your business goal and purpose is? If not, then read on, and we’ll show you why a proper salon mission statement is needed and how to write it correctly! This should tie in nicely … Continued

Congratulations To All Phorest Client Experience Award 2017 Recipients!

Back in 2015, we decided to create the Client Experience Award as a tangible display of the consistent dedication required to provide your clients with a five-star experience. It’s that time of the year again when we take the time to congratulate and celebrate your hard work, passion & dedication. The Phorest Client Experience Award 2017 recipients … Continued

25 Reasons That Will Make You Value Rebooking Clients

The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to … Continued

7 Ways To Help Your Clients Spend More… More Often!

Guest Article by Simon Lotinga, Belief Change Specialist When you decide to focus your attention on your existing clients, most times it’s for two main reasons: get them to visit more often and spend more when they do. To achieve this goal, you’ll have to educate your clients better, communicate with them better, and focus on delivering … Continued

What Types Of Salon Loyalty Programs Actually Add Value?

Guest Article by Justin Fiddy, Business Development Grow Team at Phorest Salon Software We’ve expressed this thought before, but salons and spas are nothing alike coffee shops… so why are so many acting as if they were? As Phorest’s content manager Chris Brennan stated once before: “A coffee shop and a salon are 2 very different creatures, … Continued

Salon Staff: Why You Need To Hire a Duck

Ducks. Graceful creatures that gently glide across tranquil waters. The funny thing about them though is that nobody sees the hard work done below the water’s surface. Phorest’s customer service crush, John DiJulius, talks about ducks in his Customer Service Revolution book. In his chain of hair and beauty salons, he has one simple demand for all salon … Continued

Marketing To Mature Hair And Beauty Clients In The Digital Age

I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods to do so, there’s one opportunity we haven’t addressed yet on The Phorest Blog: marketing to mature hair and beauty clients. In this article, I’ll … Continued

The Ins And Outs Of Selling More Retail

Let’s talk about Lisa, an award-winning stylist in a hair salon in Birmingham. She is passionate about hair, but there’s an elephant in the room. She hates selling retail because she says: “I’m just not a salesperson. I love to make people look and feel like a million dollars. Selling more retail is not what I’m about.”

Should You Throw A Salon Open House?

Whether you’ve just opened your doors or you’ve been around for years, it’s always nice to drop your local community a little reminder that your business is right around the corner. One way that has been proven successful for salon/spa owners is to invite clients and locals to a fun and lively salon open house … Continued