The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back!

It’s that time of year again! Fresh from having the bejesus scared out of you by sugar fuelled tricky tricksters, it’s time for you to start thinking about your next big campaign. We all know Christmas is a busy time for salons – but what about January? Not quite so busy, is it? We’ve got … Continued

Your November Salon Marketing Ideas: Holiday Edition!

Every year, it’s the same struggle: there’s so much to get done before Christmas. Between the daily salon routine, the increasingly busier days, the SMS and email campaigns to send out and social media channels to update, it’s so easy to feel overwhelmed. I bet you’ve started to wonder when you’ll be able to find the … Continued

The Salon Email Marketing Campaign Ultimate Cheat Sheet

For many, creating a salon email marketing campaign is an arduous task. That’s because it feels like there are so many things to do for those campaigns not to go unnoticed, aka a constant struggle to get more clicks. Many people make the mistake of believing that the communication alone is enough – but it actually … Continued

Why Would You Even Need Salon Gift Card Promotions?

We all know that the most efficient gift that provides any real value is cash, right? I mean, who doesn’t like the idea of free money? However, cash is a currency and in the eyes of some, it’s not always an acceptable gift. So what’s the next best thing? Salon gift card promotions, of course!

Prime Back-To-School September Salon Marketing Ideas

Except maybe Christmas, the longest and most lucrative shopping season of the year has to be Back-To-School. And if clothing and supplies companies can make hit record-breaking profits during that period, you can too. In all honesty, the number and types of September salon marketing ideas are infinite. It’s just a matter of selecting a few … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

August Salon Marketing Ideas To Boost Client Loyalty

Coming from a background of writing profiles and spotlights within the arts, I have been trying to come up with a creative way to showcase salon owners, in a way that could help the industry grow. Recently, we received a few suggestions stating we should refresh our monthly marketing ideas, as international days sometimes felt … Continued

7 Salon Decor Tricks To Make Your Reception Feel Spacious

When it comes to choosing your room’s decor pieces and furniture – even at home! – scaling is one of the most important aspects. Understanding hair and beauty salon decor aesthetics and playing with widths, heights and weights is key to making your customer feel good from the very moment he or she walks through … Continued

Phorest Client Experience Award 2016: Your Clients Love You!

Like Kool & The Gang would sing in the 80s, let’s “celebrate good times” because “there’s a party goin’ on right here, a celebration to last throughout the years!” Yes, that’s right: it’s time to celebrate the Phorest Client Experience Award 2016 recipients!