How Retail Display Influences Impulsive Salon Purchases

Have you ever walked out with retail products and an expensive bill in your hands, wondering how in the world that happened? Well, studies find that we’re predictable, hence easily convincible. Sometimes, it only takes the touch of a product to land a sale. Handy, no? So what are you still waiting for to influence … Continued

3 Tips To Considerably Reduce Salon Email Mistakes

We’ll all been in that position when the undoable has been done. At that exact moment we hit send on the email we’ve been carefully putting together, we realise something went wrong… and you’re kind of left feeling like this: Maybe there’s a typo, a wrong pricing or the “client’s name” tag in the subject … Continued

Salon Rebranding: Doing It For The Right Reasons

The most common mistake in salon rebranding is to think it’s going to solve every problem that has arisen prior to the makeover. Rebranding is much more than a name change. We can’t stress the seriousness of it enough: it’s a huge calculated risk to take, and one that can very quickly lead to a … Continued

Spark Up Summer With Salon Business Collaborations

Partnering with other local businesses is a smart way to attract new clients and offer added value to your existing visitors. By joining forces with local shops, cafés, florists, or spas, you create an exciting experience that clients won’t want to miss, and fellow business owners appreciate. All while supporting your local community at the … Continued

Do You Know Your Top Salon Referral Clients?

Some say the best type of marketing is marketing that doesn’t feel like it. It makes the people feel like they’re part of a project. A salon referral, when you think about it, follows that logic. Thanks to an enthusiastic client or maybe some rebranding you did or a new service you offer, your name … Continued

The Top 3 Salon Misconceptions About Selling Retail

If selling is truly an art that needs to be learned, then selling a product to a customer shouldn’t be a performance. Avoid these top three salon misconceptions when pitching to clients and effectively reduce the chances of coming across as lame, awkward or dare I say: salesy.

Salon Email Autoresponders: Are You Doing It Wrong?

When used appropriately, salon email autoresponders are a great tool that keeps your clients informed freeing up time for you to look after appointments, manage stock or whatever it is you urgently need to get done. But like everything online, there’s an etiquette to it! Here’s a few things you should know for your autoresponders … Continued

Why The Olympics Are The Best Salon Campaign Opportunity This Year

You are looking for the next best salon campaign opportunity. Something to hook an offer on that will get your clients booking in and spending more. Why not go for gold using the 2016 Rio Olympics? By now, you must be thinking. ‘How do I manage mixing a giant summer sports competition with hair, beauty or … Continued

Jaw-Dropping UK Hair & Beauty Stats That You’re Not Going To Want To Miss!

2015 was one heck of a year for the hair and beauty industry! It feels like we are standing right at the edge of something special for this industry. There is a momentum that is launching so many salons and spas to prosperity. But we couldn’t really figure out if this momentum was real or … Continued