Integrate Your Marketing Communications for More Success

When someone visits your website they should immediately notice your other social media channels. Have Facebook and Twitter buttons on your homepage and again on your “contact us” page. Make sure visitors to your salon also know you are present on these sites with signs on reception saying tweet us or like us on Facebook. … Continued

The Difference Between a Reminder Text and a Confirmation Text

I’ve recently been spending a lot of time at my dentist. From a run in with mince meat that chipped half my tooth to finally biting the bullet and getting my wisdom teeth yanked. So I’ve gotten fairly familiar with their procedures. How they operate is that they send you a text the day before … Continued

7 Ideas To Increase Salon Business This Valentine’s Day

Need Last-Minute Valentine’s Day Ideas? Look No Further! 1. Make Your Valentine’s Day Gifts Stand Out Cut out all the work for your customer and your Valentine’s Day gifts won’t stay on the shelf for long. Make sure to add Valentine cards or tags to your gift certificates, gift cards and even retail products to … Continued

Targeted SMS Offers to Secure Valentines Day Bookings

One of the most commercial holidays of the year is just around the corner so be prepared with these Valentine SMS ideas. In Britain in 2012 £880 million was spent celebrating Valentines Day, make sure your salon gets a slice of the action in 2013 by sending out targeted promotions, reminding your clients that you … Continued

It's The Clients That Don't Complain You Need To Worry About!!

Is every visit you make to a restaurant a delightful experience? Probably not! In fact I’d go so far as to bet your experiences range from the bad through OK to absolutely brilliant and as salon owners we can learn from them all! 1. What can we learn from the bad experience? Well, we’ve all … Continued

Transform Your Email Signature Into Another Marketing Tool

The more times people see or hear your message, the more they remember it. The more they remember your message, the more likely they are to believe and trust it which means more business for you. A really easy way to increase awareness of your salon is through your email sign off. These sign offs … Continued

Make Sure You Put an Opt Out in Your SMS Marketing

It is very important that you put an Opt Out message at the end of your text message promotions. This is to enable your clients to easily stop receiving messages from you should they wish. Most clients (about 90% according to the stats) will be happy to receive promotions but those that don’t should be … Continued

Simplifying Christmas For Your Customers, Will Ensure They Buy From You

In my last post I warned you that it was time to start thinking about your Christmas Clientele So here are my top three tips. Make sure that you apply them to get the most out of the holiday season. 1. Use 3 price points for voucher sales that suit 3 budgets, 3 is the … Continued

6 Tips For Christmas Open Days

Get motivated for Christmas by holding an open day for yourself and your clients. A Christmas event is a great reminder that visiting you might be just what they need! We all need a little ray of sunshine in our lives, if not a haven in which to retreat from the madness of this holiday. … Continued