Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued

Spring Marketing Ideas for Your Salon, Clinic, or Spa

With the long winter months finally over in the Northern Hemisphere (sorry, Aussie & Kiwi friends!), now is the perfect time to refresh, rejuvenate, and rethink your salon business’ spring marketing ideas. For many businesses, Easter promotions are their main focus, however, we recommend you don’t put your eggs in one basket (ahem…), and broaden … Continued

Sharmadean Reid: Know Your Salon Clients – Finding The Human Story in the Data

Where to start when introducing Sharmadean Reid? ‘Powerhouse’ does not begin to describe this woman, who has led community movements and built a slew of successful business ventures, not to mention being awarded an MBE from HRH Queen Elizabeth II for her services to Beauty and Women, all before reaching her 40th birthday. But it … Continued

Geno Stampora: What 30 Years Experience Taught Him About the Fundamentals of a Successful Salon

The charisma of Geno Stampora is something that must be experienced in person to truly appreciate it. The man, the myth, the legend, Geno’s performance at the 2024 Salon Owners Summit was part standup comedy, part motivational speech and earned him a standing ovation. He enthralled the crowd with his stories and straight-talking insights. In … Continued

Social Media Marketing Tips for Your Spa or Salon

Despite most of us scrolling on social media every day, harnessing its power for your business can be a daunting challenge. Did you know that a massive 93% of small business owners report that they struggle with social media marketing? As a salon or spa owner, embracing the power of social media can help you … Continued

Last-Minute Valentine’s Day Promotion Ideas For Your Salon

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you … Continued

5 Ways to Provide Premium Customer Service in Your Spa or Salon

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received … Continued

Phorest Salon Marketing Toolkit: December Edition

We know that the holiday season is the busiest time of year for your business. That’s why it’s so important to plan your marketing, social media, and events in advance. To help you get ready for the rush, we’ve compiled our December and January Marketing Toolkits so that you can get everything ready to have … Continued